North America

More than 3000 delegates will gather at SBC Summit Latinoamérica to engage in discussions about the most current regional sports betting trends, innovative products, services, and technologies. The dedicated ‘Sports Betting Product‘ conference track, scheduled to commence on Wednesday, November 1st, will mark the opening of Latin America’s premier iGaming and sports betting event, taking place at the Seminole Hard …

LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner. Through the partnership, Simplebet will gain access to the golfing league’s real-time data so that it can be distributed to global sports betting operators and media platforms that will be supported by “single-screen in-play wager technology and low latency video streaming”. The LIV Golf League can be watched on Saturday and …

Betway has pledged to elevate the standing of professional cricket in the USA by becoming the primary sponsor of Major League Cricket (MLC). The dealmakers revealed this week that “Major League Cricket Powered by Betway” is a new T20 competition to be hosted at two US venues: Grand Prairie Stadium in Texas and Church Street Park in North Carolina. The …

Malta-based online gambling company 10bet has announced its official entry into Mexico.  The operator has stated that it will offer ‘wide range of sports betting options, thrilling online casino games and a commitment to providing a unique user experience’ to players in the country. Arthur Perry, 10bet Chief Revenue Officer Global, detailed: “We are thrilled to bring the 10bet experience to …

Rob Egan, Business Development Director at The Unit, looks at how free-to-play games have transitioned from their earliest implementations and how player segmentation could be key to their future success Since operators first began to launch free-to-play (F2P) games, the entire landscape for the game type has changed. At that time, the focus was on using the games to acquire …

Genius Sports has announced that it is extending its partnership with the NFL, holding the title of the league’s exclusive data rights holder until the end of the 2027/28 season.  The extension means that the UK data and technology company will continue to distribute real-time, official stats of the sport to betting operators globally. Furthermore, it will also be able …

Better Collective has strengthened its standing in the North American sports media and social media spaces, securing terms to acquire Playmaker HQ. The Denmark-founded media publisher will pay $54m on a cash and debt-free basis, including an upfront cash consideration of $15m, deferred payments of $1m and performance-based earnout payments over a three-year period of up to $38m. Playmaker HQ …

Golden Matrix Group Inc (GMGI) has signed an amended and restated purchase agreement, to settle terms of its acquisition of MeridianBet.  The deal reduces the purchase payment made by GMGI to MerdianBet for the acquisition of the group,a Malta-based B2C betting and gaming operator active in Europe, Africa and Latin America. Specifically, the cash required to be paid by GMGI …

EPIC Risk Management and Entain Foundation US have announced a three-year partnership with the Major League Soccer Players Association (MLSPA). The collaboration will focus on providing gambling awareness educational programs and advisory resources. This will also include awareness workshops, prevention resources, advisory resources and further content to all members. Ben McGregor, Director of Sports Partnerships at EPIC Risk Management, said: …

BetMakers Technology Group has signed two new contracts this week, renewing its existing partnership with Dabble in Australia and partnering with Parx Racing in the US. The prior contract in the company’s home market of Australia enables the continued use of BetMakers’ Price Manager technology solution, eyeing up a strengthened position in the local racing market. BetMakers added that the …