North America

North American news

Inside Edge: Goals drying up as ‘Big Five’ leagues start to take more normal shape

Normal Football - Manchester United's Marcus Rashford and Arsenal's Pierre-Emerick Aubameyang shakes hands after the Premier League match at Old Trafford, Manchester.

Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …

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Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site SBC: Better Collective has developed massively in recent years. Can you give a …

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Betfair Exchange tracks £400m for US 2020

Betfair is braced for a mammoth US Election on Tuesday 3 November, as its betting Exchange breaks the £200 million barrier on the outcome of US 2020 Presidential race. Frantic trading on Trump-Vs-Biden has surpassed total wagers placed on the Super Bowl, Grand National and World Cup final combined, with Betfair analysts stating that with just five days to go …

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Listen: ‘FSB Meets…’ How Mark Blandford built up Sportingbet

Earlier this month, omnichannel sports betting platform provider FSB launched its brand new podcast series ‘FSB Meets…’ with sports betting veteran Mark Blandford as the inaugural guest. The new series will see FSB’s Head of Marketing Chris Graham speak to some of the industry’s most engaging people. As you can hear below, the series got off to a flyer with …

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Sportradar launches ‘Insights’ to drive fan engagement for all media owners

Sportradar has launched its new product ‘Insights’ aimed at sports media companies that will transform the landscape of the fan experience, according to a statement released by the leading sports betting and entertainment provider. Insights utilises data intelligence to consumers at scale and is designed to ‘bolster real-time fan engagement‘ for all  sports media stakeholders by increasing sales opportunities and helping …

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Genius Sports moves forward on NYSE IPO plans with dMY Technology 

Genius Sports has confirmed it intends to pursue a New York Stock Exchange listing with special purpose acquisition company (SPAC) dMY Technology.  It follows breaking news by US business news sources that dMY had secured a guaranteed +$300 million of financing to lead Genius’ US-focused IPO. This morning, Genius affirmed that it had entered a ‘definitive business combination agreement’ with …

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Genius Sports saddles up for rumoured IPO rodeo with dMY SPAC

Sports betting returns to Wall Street’s grapevine as Bloomberg and The Wall Street Journal report that Genius Sports is the target of a future IPO by a special purpose acquisition company’ (SPAC). The US news sources cite that tech executives Harry You, a former VP of EMC Corp (now Dell EMC), and Niccolo De Masi, former Chief Executive of San …

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Roger Devlin: Caesars offers the best foundation for William Hill’s US multi-state growth

In accordance with City Laws, William Hill Plc has published a full breakdown and notice of deal procedures related to its agreed £2.7 billion takeover offer by US Nasdaq gambling group Caesars Entertainment Inc.  Approved by William Hill’s board of directors, Caesars £2.7 billion offer will be presented to investors of the FTSE betting group on 17 November for its …

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JenningsBet lands XB Net deal

JenningsBet, a UK gambling operator, has strengthened its US offering after agreeing a new partnership with XB Net. The independent operator, which has over 100 shops across the UK, now has access to XB Net’s live pictures, data and betting services across a network of over 50 North American tracks. As a result of the deal, JenningsBet will be able …

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Top five by 2024? RTSmunity tracks the growth of esports betting


The overall esports betting market size is projected to double in 2020, from $7 to $14 billion, but how does this total number translate to both gross gaming revenues (GGR) and profits for esports operators?  Writing for the latest issue of SBC Magazine, Ondřej Šilhavý from RTSmunity said that the GGR generated by esports betting globally – tracking at $343 …

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