North America

North American news

Sportech proposes listing switch to London AIM

The governance of Sportech Plc has proposed that the racing and wagering systems supplier move its public listing from the London Stock Exchange (LSE) to the London AIM.  The switch to the smaller London AIM has been branded as a better strategic option for Sportech considering its size, allowing the technology firm to “agree and execute certain transactions more quickly …

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SBC Digital North America to Examine Future of Sports Betting Marketing

SBC Digital North America Marketing & Affiliation Track

SBC Digital North America is set to provide a deep dive into the marketing strategies that really work for US sports betting operators, with input from senior executives and specialists from Caesars Entertainment, BetMGM, Foxwoods, Penn Interactive, and Yahoo Sports. The Marketing & Affiliation track on June 9, the opening day of the online conference and expo for the sports …

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Stake furthers UFC brand exposure with Ngannou addition

Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.  Stake was prompted to pursue a partnership …

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MGM Resorts CEO Bill Hornbuckle joins iGaming speaker line-up for SBC Digital North America

Bill Hornbuckle at SBC Digital North America

MGM Resorts International CEO & President Bill Hornbuckle, has joined the senior executive speaker line-up for the Leaders in iGaming track at June’s SBC Digital North America conference and trade show. Set for June 10, day two of the online event, the Leaders in iGaming track will feature an in-depth examination of the future of this exciting new segment of …

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SBC Leaders: Pushing crypto boundaries and opportunities in the US

“If you don’t stop, or if you stand still, you’ll be left behind.” This was one of the warnings from Coingaming Group’s CEO Maarja Pärt as she explained how the company is pushing boundaries within the technology, crypto and investment spaces.  This exclusive interview with Pärt kickstarts the third edition of SBC Leaders for 2021, where she touches upon her …

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New product and content innovations centre stage at SBC Digital North America

SBC Digital North America

The SBC Digital North America conference and trade show is set to examine the role groundbreaking new products and tailored content will play as US sports betting operators increase their focus on player retention.  The agenda for June 9, the opening day of the online event, features the Products & Innovation track, which will see renowned experts such as Seth …

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Better Collective Spotlight: Gaining a unique US position via Action Network

Better Collective Spotlight: Gaining a unique US position via Action Network

With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …

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Scientific Games to redefine the sports betting experience with SportCast

Scientific Games has acquired sports betting innovation studio SportCast to strengthen SG Digital’s sportsbook technology unit. Operating since 2013, SportCast is recognised as a leading developer of customised betting components and market solutions for sportsbook operators.  The London-based studio is credited as the original developer of the BetBuilder product – a transformative innovation that allowed online sportsbook players to build …

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Paddy Power’s ASX secures €500,000 in crowdfunding

Paddy Power, the son of the owner of the bookmaker-of-the-same-name David Power, has raised over €500,000 in crowdfunding for his American SportZ Exchange (ASX) sports trading platform. The ASX project was founded in 2019 whilst a beta version was launched in 2020, and will function as a ‘stock market’ for sports, combining fantasy sports and financial markets, enabling fans to …

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Peter Ekmark: The importance of data protection in the igaming space

Peter Ekmark: The importance of data protection in the igaming space

Privacy is crucial when it comes to personal data. In some ways, iGaming draws many parallels with that of the financial sector and banking, said Internet Vikings CEO Peter Ekmark. He explained: “There are huge similarities [between the igaming space and financial sector]. In a way, a gaming company is exactly the same as a bank. You open an account, …

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