North America

North American news

1xBet boosts player appeal through new Favorites feature

Favorites

1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …

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GVC’s Simon Hay steps down to join Nektan

SBC News GVC's Simon Hay steps down to join Nektan

Nektan, an international B2B and white label gaming software and services provider, has confirmed that GVC’s Simon Hay will be joining the company as its new Chief Financial Officer (CFO). Hay is due to start the new role from June 17,  bringing with him a wealth of experience from two decades in the accountancy and consultancy sectors. Prior to this, …

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The Stars Group appoints Anomaly as US market creative lead

SBC News The Stars Group appoints Anomaly as US market creative lead

Toronto TSX-listed The Stars Group Inc has confirmed the appointment of New York and London based advertising agency Anomaly as lead creative account for its US business and flagship PokerStars property. The Stars Group undertakes its appointment, following a competitive pitch, in which Anomaly is reported to have beaten London agencies’ Droga5 and McCann to win the creative account. Anomaly’s …

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Morten Andersen: There is a lot to gain from the NFL’s expansion

SBC News Morten Andersen: There is a lot to gain from the NFL's expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Rush Street Interactive boosts tennis capacity with IMG Arena

SBC News Rush Street Interactive boosts tennis capacity with IMG Arena

Rush Street Interactive’s US online gambling property PlaySugarHouse.com has become the first US sportsbook venture to launch IMG Arena’s live streaming services. The partnership sees Rush Street Interactive become the first US gambling operator to integrate IMG ARENA’s full live streaming portfolio. As a result, Rush Street Interactive’s PlaySugarHouse domain becomes the only online sportsbook operating within New Jersey and Pennsylvania …

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Scientific Games hires Jamie Odell as senior advisor

SBC News Scientific Games hires Jamie Odell as senior advisor

Scientific Games Corporation has strengthened its leadership team after appointing former Aristocrat Leisure CEO Jamie Odell as the group’s new special advisor to the chairman and CEO. Odell joins the company after an 8 year tenure at Aristocrat, where he oversaw the company’s market capitalisation, growing Aristocrat from a $1.3bn company up to a company valued at approximately $7.5bn. As …

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Better Collective accelerates US vision with $21m RotoGrinders deal

SBC News Better Collective accelerates US vision with $21m RotoGrinders deal

Stockholm-listed industry affiliate marketing publisher Better Collective AB has moved to significantly expand its US market profile and strategic vision after acquiring a 60% stake in Rical LLC, the operating company of the RotoGrinders network. The transaction sees Better Collective acquire its majority stake in RotoGrinders for $21 million, with the Stockholm enterprise granted first right to secure the remaining …

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Scientific Games commits to All-in Diversity standards

SBC News Scientific Games commits to All-in Diversity standards

Industry workplace diversity, inclusion and equality program ‘The All-in Diversity Project’ (AIDP) has announced a major coup as Nasdaq gambling technology group Scientific Games Corporation (SGC) commits to its workplace standards, projects and practices. Updating the market, SGC details that it will collaborate with existing AIDP partners to ‘determine diversity, equity and inclusion expectations and standards for the gaming industry’. “Gaming …

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Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

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FanDuel forms exclusive content & data partnership with fuboTV

SBC News FanDuel forms exclusive content & data partnership with fuboTV

Paddy Power Betfair US sports betting and daily fantasy sports subsidiary FanDuel Group has formed a ‘first-of-a-kind’ partnership with digital sports streaming platform fuboTV. The partnership sees FanDuel become the exclusive wagering and gaming partner of fuboTV, as FanDuel’s brand, products, data and content gain special coverage across all fuboTV channels. In addition, the partnership maintains a ‘carriage agreement’, which …

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