North America

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

Apple has granted industry mobile developers with a further reprieve after confirming that it will delay the changes being made to its terms and conditions on its App Store policy. Updating its mobile policy, Apple has confirmed a six-month delay to its iOS design enforcement for betting-related apps, which were due to be implemented on 3 March 2020. In June 2019, …

As the US gears up for election season, Donald Trump and Joe Biden are currently joint favourites to become the next President of the United States. Both Trump and Biden are currently trading at 46% on Smarkets to win the presidential election, while Biden remains the clear front-runner in the Democratic race with 89% to Bernie Sanders’ 2%. Trump’s handling …

International racing and wagering systems provider Sportech Plc has expanded its leadership after confirming the appointment of Ben Warn as a Non-Executive Director.    With 20 years experience as an industry executive, Warn has led product and consumer strategies for a number of tier-1 betting companies such as Sky Bet, Rank Group and UKbetting Plc. Prior to joining Sportech, Warn also served …

As US election candidates continue on their campaign trail across the States, former Vice President Joe Biden has become one of the front-runners in the Democrats leadership race. SBC spoke to Smarkets’ Head of Political Markets Sarbjit Bakhshi, who explained some of the reasons behind Biden’s popularity, and why it could be a very volatile election come November time. SBC: …