North America

North American news

Sportradar to develop ‘dynamic viewing experience’ for Tennis Channel

SBC News Sportradar to develop ‘dynamic viewing experience’ for Tennis Channel

Sportradar has announced that it is to power the launch of Tennis Channel’s direct-to-consumer (DTC) streaming platform. For the first time, the platform is set to include access to Tennis Channel’s marquee, 24/7 linear-channel alongside thousands of hours of live and on-demand matches and original programming.  Patrick Mostboeck, SVP, Audiovisual at Sportradar, stated: “Tennis fans in the US deserve a …

Read More »

betPARX to ‘significantly grow business’ with new SlotMatrix deal

SBC News betPARX to ‘significantly grow business’ with new SlotMatrix deal

SlotMatrix has announced a multi state casino aggregation deal with existing US partner betPARX. The EveryMatrix Group-owned company will provide the operator with a comprehensive library of games from “tier one” suppliers, instantly presenting its players with the latest content. Once live, Malta-headquartered SlotMatrix will become betPARX’s leading igaming content aggregator across New Jersey, Michigan as well as Pennsylvania (once …

Read More »

EEG confident of restructuring benefits in face of FY23 revenue drop

EEG confident of restructuring benefits in face of FY23 revenue drop

Esports Entertainment Group (EEG) is confident of its cost reduction abilities despite a sharp fall in revenue in the 2023 fiscal year, as it continues to navigate an extensive corporate restructuring. The company reported overall revenue of $23m between July 2022 and June 2023, a drop of 60% from $58.4m recorded the year prior. On the other hand, its net …

Read More »

Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

SBC News Betfred ‘revolutionising’ retail sports betting in Central Maryland opening

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

Read More »

Coherence, consistency, and differentiation: Emilia Perez on RSI’s LatAm roadmap

Coherence, consistency, and differentiation: Emilia Perez on RSI’s LatAm roadmap

All betting industry eyes have been firmly fixated on Latin America, a region which Rush Street Interactive’s (RSI) Emilia Perez believes could pose an even bigger opportunity than the company’s founding market of the US. Due to appear at the SBC Summit Latinoamerica in two weeks time to discuss marketing strategies on an expert panel, RSI’s Marketing Director LatAm gave …

Read More »

Rivalry turns attention to Brazil in latest influencer marketing campaign

Brazil on Michael Jack’s agenda as new Sportingtech CTO

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

Read More »

South Africa’s 4Racing TV boosts North American content

SBC News South Africa’s 4Racing TV boosts North American content

A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …

Read More »

When betting meets media: How to converge sectors & retain customers

When betting meets media: How to converge sectors & retain customers

A number have tried, but only a select few have succeeded. The convergence of sports betting and media has proven a tricky discipline, with LiveScore Group and Sky Bet two names consistently cited as examples of success. Representing their respective companies and offering an intersection of viewpoints on betting and media, several high-profile names in sports business attended the Unofficial …

Read More »

Genius and Sportradar face patent violations suit from PANDA Interactive

Genius and Sportradar face patent violations suit from PANDA Interactive

PANDA Interactive, a Las Vegas-based sports technology company, has filed complaints against sports tech giants Genius Sports and Sportradar, claiming violation of patents. The company filed the complaints against the duo in the US District Court for the Eastern District of Texas, arguing that the firms had infringed on PANDA Interactive’s patents used for interactive streaming technologies. PANDA Interactive is …

Read More »