North America

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

Read More »

Sue Schneider joins SBC as Community Director

Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …

Read More »

Unrivalled lineup of betting expertise at Betting on Sports America

Betting

A fast start to the first morning of Betting on Sports America (23-25 April) will see New Jersey Governor Phil Murphy make a keynote address to the industry, before former US sports stars Ryan Howard and Brian Westbrook explain the increased crossover between sports, sports betting and venture capital. These two sessions were just a small part of the full …

Read More »

BetConstruct enters relationship with Pro Football Hall of Fame

greyhound

BetConstruct, in partnership with Atlantis Gaming Corporation, has entered into a relationship with the Pro Football Hall of Fame. A formal announcement is expected soon, but the three entities have agreed in concept on the launch of a premium fantasy sports experience in the United States market. BetConstruct applied a deep understanding of players’ needs to develop a fully customisable …

Read More »

G2E and SBC sign event partnership deal

Global Gaming Expo (G2E), the world’s premier international gaming trade show and educational event, is partnering with sports betting trade event specialists SBC (Sports Betting Community) to copromote each other’s industry leading events. SBC organises the world’s biggest dedicated sports betting events in London (Betting on Football and Betting on Sports) and has launched Betting on Sports America (23-25 April) …

Read More »

Why March Madness captures the imagination of the US public

March Madness

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

Read More »

All-in Diversity expands its Canadian presence with Shelley White appointment

Copyright: rawpixel / 123RF Stock Photo

The All-in Diversity Project has strengthened its advisory board with the appointment of Responsible Gambling Council CEO Shelley White. White is hoped to bring with her ““a wealth of experience and industry knowledge” as she joins  fellow board members Susan Hensel, Jan Jones Blackhurst, Richard Schuetz, Sue Schneider and Holly Cook Macarro. All-in Diversity co-founder, Christina Thakor-Rankin, celebrated the new …

Read More »

Sportech closes year of US realignment recording £2.4 million loss

London-listed racing and wagering systems supplier Sportech Plc has published its full-year 2018 results, detailing a year of corporate adjustments as the company continues to pursue its US growth prospects. Updating the market, Sportech records a 4% decline in corporate revenues to £64 million (FY2017: £66 million) having detailed last November that expected sales contracts did not materialise. Despite its …

Read More »

Scientific Games fulfils $1 billion 2026 debt note financing

The governance of Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has confirmed that it has completed its $1.1 billion private note offering, first announced on 6 March 2019. The transaction is aggregate to 8.25% of SGC senior unsecured debt-notes, due for repayment in 2026 at an issue price of 100%. SGC governance intends to use the debt proceeds to …

Read More »

USL bolsters integrity muscle with Sportradar

Leading sports data, insights and media rights provider Sportradar has continued to enhance its US profile, after announcing that it has become the lead integrity services/systems supplier for the United Soccer League (USL).   The USL maintains the highest authority for professional men’s soccer in the United States and Canada. Moving forward, all USL syndicated leagues, competitions and matches will be …

Read More »