North America

Continent 8: The impact of the Cloud for sports betting operators

Continent 8

Cloud technology comes in many forms. The most well-known are the ultra-scale cloud providers like Amazon’s AWS or Microsoft’s Azure. The benefits of cloud from these providers are clear, writes Justin Cosnett, Head of Solution Architecture at Continent 8 Technologies. Unlimited compute and storage capability charged on a usage (OPEX) basis. Arguably it’s “cheap” too – I’ll come back to that. …

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Looking beyond the ‘usual runners and riders” for platform and sportsbook delivery

sportsbook

In an increasingly competitive environment, made more difficult by the chilled winds of regulatory oversight, Conall McSorley from gbet explains why operators are duty bound to evaluate their platform and sportsbook providers with compliance and differentiation the watch words at this years’ Betting on Sports. Betting on Sports is a genuinely unmissable show that improves in terms of quality of …

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How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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NFL deepens Facebook partnership to drive global engagement

The NFL has expanded its existing ‘video content partnership’ with Facebook, allowing the social media giant to continue publishing full NFL matchday recaps to its worldwide audiences. Updating stakeholders, the NFL and Facebook have extended and enhanced their existing video arrangement, which sees the US pro league utilise ‘Facebook Watch’ as its lead digital platform for match highlights and further …

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US ruling allows Martinez Sampedro family full disclosure on Codere investors

Connecticut’s District Court has granted the Martinez Sampedro family a major concession in its ongoing legal dispute against Grupo Codere SA’s US debt-holders, upholding the family’s ‘discovery demand’ against Silver Point, Contrarian and Abrahams Capital hedge funds. Securing its Connecticut demand, the Martinez Sampedro family – enterprise founders of Codere – will be able to access all information related to …

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Dr Laila Mintas – Stakeholder implications of the NFL’s big bet on Sportradar

The NFL’s partnership with Sportradar sees all four major US pro-leagues establish official sports betting data partnerships. Although the value and length of the NFL deal have not been disclosed, the exclusive Sportradar agreement will have significant implications for the post-PASPA US sports betting landscape. With NFL matchday 1 kicking-off this weekend, Dr Laila Mintas, Chair of the Advisory Board at …

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Stephen Baumohl: Redzone.bet – Unique approach to NFL markets proving popular

2019 NFL Season

With the 2019 NFL season about to kick-off, Redzone.bet’s Co-Founder Stephen Baumohl tells SBC how taking a very different approach to the sport from other UK operators has proved successful. An avid fan of the sport, he also names his rising stars to watch and offers his predictions for the new campaign, which opens with Green Bay Packers at Chicago …

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The data crunch: Battle lines being drawn over live sports data

live data

The roster of major sports properties entering into official data partnerships to commercialise their live data has attracted plenty of attention in recent months, not least because of the arrival of the major US sports leagues into this arena writes David Lampitt, MD of Sports Partnerships at Sportradar. These data deals have been growing in number, value and geographic reach, …

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New Jersey bill clears the Golden path to NBA betting

Golden

New Jersey lawmakers have cleared the path for Golden Nugget to take bets on NBA games after lifting restrictions on owners of a professional sports team. The New Jersey State Senate has passed Bill A5463, which reverses a ban on such owners from accepting wagers on that team’s sport. In the Garden State, this applied to Golden Nugget owner Tilman …

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Keith O’Loughlin, SG Digital: Reimagining Scoreboards

Scoreboards

SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors.  As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …

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