North America

SBC Webinars presents Xtremepush – Taming Strange Animals… Profiling & Engaging U.S. Sports Consumers

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

Read More »

Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

Read More »

Apple delays igaming ‘Native iOS’ enforcement 

Apple has granted industry mobile developers with a further reprieve after confirming that it will delay the changes being made to its terms and conditions on its App Store policy. Updating its mobile policy, Apple has confirmed a six-month delay to its iOS design enforcement for betting-related apps, which were due to be implemented on 3 March 2020. In June 2019, …

Read More »

Scientific Games leadership commits to salary cut to navigate COVID-19 headwinds

Barry Cottle, President and Group CEO of Scientific Games Corporation (SGC), has this morning issued a personal statement on the firm’s contingency planning and workforce actions to counter global COVID-19 impacts. Cottle has confirmed that SGC will implement a series of cost-savings measures seeking to secure long-term company jobs as it reduces workforce hours.  Drastic actions have seen the firm’s …

Read More »

Biden and Trump flip-flopping for favouritism in US presidential race

As the US gears up for election season, Donald Trump and Joe Biden are currently joint favourites to become the next President of the United States. Both Trump and Biden are currently trading at 46% on Smarkets to win the presidential election, while Biden remains the clear front-runner in the Democratic race with 89% to Bernie Sanders’ 2%. Trump’s handling …

Read More »

IGT appoints emerging markets expert Beatrice Bassey as a corporate advisor

New York-listed gambling technology and lottery systems supplier IGT Plc has moved to strengthen its corporate governance and general counsel by confirming the appointment of Beatrice H. Bassey as an independent advisor. The strategic appointment of Bassey will see the executive counsel IGT governance on group legal oversight and support the firm’s executive leadership team on ongoing compliance directives related to …

Read More »

Sportech boosts commercial muscle by appointing Ben Warn as Non-Executive Director 

International racing and wagering systems provider Sportech Plc has expanded its leadership after confirming the appointment of Ben Warn as a Non-Executive Director.    With 20 years experience as an industry executive, Warn has led product and consumer strategies for a number of tier-1 betting companies such as Sky Bet, Rank Group and UKbetting Plc. Prior to joining Sportech, Warn also served …

Read More »

No matches, no problem: Sportradar delivers year-round MLB engagement

MLB

At an exclusive roundtable meeting last summer, SBC Magazine learned that Sportradar and Major League Baseball (MLB) would be developing and distributing exciting new products, which included an extension of the in-game betting markets available. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the …

Read More »

Betinvest: Esports is crucial to the betting industry

Esports is one of the fastest growing entertainment sectors in the world today, with industry revenues set to grow to over £930m this year, according to a report by market intelligence firm Newzoo. With the industry starting to take shape, it is imperative that the betting industry conforms to the scene in order to fully maximise the sector’s huge potential.  …

Read More »

Smarkets: Biden takes US presidential lead

As US election candidates continue on their campaign trail across the States, former Vice President Joe Biden has become one of the front-runners in the Democrats leadership race. SBC spoke to Smarkets’ Head of Political Markets Sarbjit Bakhshi, who explained some of the reasons behind Biden’s popularity, and why it could be a very volatile election come November time. SBC: …

Read More »