Sports betting and igaming operator Betfair has announced the launch of its Betting.Betfair app available to download now on Android and Apple IOS Stores. The newly launched app by Betfair has been especially designed to give sport betting enthusiasts easy to read insight, advice, statistics and news on upcoming sporting fixtures on their mobile applications. Betfair new app aim to …
Read More »Paul McNea Founder of Betfuze Mobile discusses mobile first retention strategies for igaming operators. McNea aims to give insight into the latest mobile player trends and retention strategies needed for mobile gaming. McNea advice’s the ICE2014 audience what igaming competencies can be transferred from digital operational teams to mobile focused retention units. McNea further sheds light on what gaming skills …
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Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …
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Reporting from the ICE 2014 Mobile Gaming session floor, Geoffrey Dixon founder of research and insight consultancy Vivid Interface delivers a key study in mobile gaming habits and trends in the UK igaming market. The study conducted by Vivid Interface on behalf of Clarion Events aims to give tacit research into mobile gamblers and their customs. The study uses a …
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Quickfire, powered by Microgaming, has signed an agreement with Betfair to supply its online casino and mobile games. Betfair, founded in 1999, is one of the largest online betting and gaming operators in the UK market – its gaming products are used by nearly 1 million players. Betfair offers three core products: Exchange, Sportsbook and Gaming. Its Gaming segment is …
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FREEBETS.com, a UK focused affiliate and sports betting service, has released its first app, available to download from the Apple iTunes store, as the site ups its drive and presence in the mobile sector. The FREE BETS app was created in conjunction with Manchester-based company Degree53, specialists in the online gaming sector, and comes just a few months after the FREEBETS.com …
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Continuing our series of interviews for the upcoming ICE 2014 conference, team SBC discuses with MetroPlay’s Managing Director Jamie Walters, mobile gaming strategies, marketing for mobile gaming and mobile content management. MetroPlay re-launched in 2013 its Metro Casino brand into the UK igaming market, with a dedicated focus on mobile take-up. MD Jamie Walters will be sitting on the panel …
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As part of SBC’s build up to ICE2014, we caught up with Raf Keustermans CEO of Social Gambling studio – Plumbee to discuss mobile game development, design and impacts. Raf will be speaking at ICE2014 at the Mobile Gaming Conference on 4th February and the Game Design & Development Conference on 5th February at the ExCel Centre: – SBC: Hi …
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SBC Business correspondent Mark McGuinness caught up with hot Irish start-up Elemnent Wave’s CEO Dorothy Creaven. Element Wave recent winners of the EIG 2013 Start-up Launch Pad, specialize in creating cutting-edge software for the mobile market, specifically in the user engagement and customer retention space. Mark McGuinness discusses mobile analytics, retention, and how Element Wave can help companies operate in …
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