SBC affiliate correspondent Marc Pedersen explains why the industry needs to broaden its focus away from the mobile channel. I was fortunate enough to attend the EGR Power 50 Affiliates Summit this week, although with Chatham House Rules in place I can’t go into too many details about what was discussed there. However I did come away with a sense …
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William Hill has announced the launch of its Android mobile application – the new app is specifically designed for Android users and will further the operator’s mobile product inventory. William Hill reports that since the launch of its iPhone IOS app, the application has been downloaded more than 1.5 million times. The new app is set to feature new mobile …
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SBC caught up with Realistic Games Commercial Director Andy Harris to talk about how his firm approaches game development in a market where the platform changes frequently. SBC: How long does it take for you to develop a game – from concept to execution? AH: It really depends on the depth and complexity of the development. Generally speaking, from the …
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Some good news for Ladbrokes in the bookmaker’s poor annual results has come in the shape of its mobile strategy. The firm launched its new mobile sportsbook in December and has seen amounts staked and sign ups up by more than 50% and active players growing by more than 30% year on year since the launch. Over the 2013 mobile …
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iGaming and sports betting operator William Hill have announced the appointment of Juergen Reutter as its new online operations director. Juergen Reutter will take over digital and mobile operations from the Gibraltar office of the operator and steps up from his previous position as Director of Mobile Gaming for William Hill Online, where Reutter served for 18 months. Reutter has …
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Skrill, one of Europe’s leading online payments companies, have announced that bookmakers Betfred.com are now offering Skrill 1-Tap, to enable quick and easy mobile payments. Available to customers worldwide and fully integrated with Betfred’s mobile sportsbook, Skrill 1-Tap connects with Skrill’s Digital Wallet to offer quick and easy mobile payments to customers and merchants alike. Over the next five years, …
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Business news sources the Wall Street Journal and Interactive Investor report that shares in Probability PLC have rocketed by 47.6% to 46.50 pence in the wake of news of a recommended cash acquisition by gaming and lotteries software supplier GTech Group. News sources report that GTech are prepared to acquire the mobile gaming operator, for a sum of £18m. The …
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Mobile gaming operators LeoVegas have selected independent global mobile solutions company Somo as their agency of choice to manage their aggressive, multi-million pound media campaign to help drive it to the forefront of the mobile casino market in the UK. With its ‘mobile-first’ approach, LeoVegas has seen fantastic success within its home Nordic market where it now generates over €2m …
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Games providers Yggdrasil Gaming have signed a licensing agreement with LeoVegas.com to supply the online and mobile casino operator with its entire lottery and casino games portfolio. Yggdrasil Gaming specialises in lottery and instant lotto products, slot, keno, mobile and online scratch games, as well as pooled progressive jackpots, and will provide LeoVegas with its full suite of 23 ground-breaking …
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Irish online and mobile betting service BetBright has become the new sponsor of the Kempton Park Chase, formerly known as The Racing Post Chase. The BetBright Chase, one of the most prestigious handicap chases on the National Hunt calendar, will be run at Kempton Park on Saturday 22 February with £100,000 of prize money up for grabs. BetBright will also …
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