For more than three years now the online gambling industry has declared the mobile channel its key growth driver. Although the mobile business is becoming more and more important, operators do not have consistent reporting standards (KPIs) regarding their mobile revenues, at least not yet. In its latest Online Gambling Quarterly report (Q1 2014) MECN‘s researchers also found that not …
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Strategic partnerships between UK news publishers and igaming operators continue as Paddy Power announced the proposed launch of sports betting app with Trinity Mirror Plc the publishing company for the Daily Mirror and the Sunday People. Paddy Power continues the recent trend in UK sports betting that has seen The Sun announce a Partnership with BetVictor and The Guardian online …
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Betfred announced plans to launch its brand in Australia, applying a mobile first strategy to its marketing and operations, as it aims to establish itself in the market. Betfred believes that utilising mobile channels for the Australian igaming market will create a point of difference between them and their competitors. Luke Brill Managing Director of Betfred Australia, announced that the …
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British slots and table games supplier Realistic Games has unveiled two innovative new slot games. Mobile and desktop versions of the five-reel 6 Appeal and the three-reel Jackpot Cherries will be rolled out across a host of operators, and will also be available to all new clients. 6 Appeal features a top prize of 2000 x total stake, which is …
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Swedish-listed igaming operator Unibet Plcand games development studio Relax Gaming continue to expand their strategic partnership with the announcement of the launch of two new igaming apps – The Unibet Poker app and slots app SpinCity. Both apps were approved by the relevant app stores and were pushed live by the operator to the general public yesterday afternoon. The launch …
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Record bet numbers were reported in Saturday’s Grand National as the Great British public flocked to celebrate the tradition of a bet on the iconic race. Unconsidered 25/1 chance Pineau de Re emerged the eventual winner – with veteran jockey Leighton Aspell aboard. It would be second-time lucky for the Sussex-based jockey, who retired back in 2007 after becoming disillusioned …
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With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …
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Realistic Games and Paddy Power have created an industry first by embedding blackjack and roulette into the operator’s new sportsbook iPad App. The products allow users of the latest version of the App to switch between their betting slip and the table games without having to transfer money or leave the sportsbook. Paddy Power launched the games in time for the …
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mkodo, the independent mobile solutions provider for gaming, has launched its mobile sportsbook solution with Danish sportsbook Danske Spil, via OpenBet’s sportsbook platform. The mobile sportsbook is the first product launch in a long-term roadmap agreed between mkodo and Danske Spil. Launched on the operator’s Oddset brand, the HTML5 product follows key mobile responsive design principles. It provides Danske Spil’s …
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INTRALOT Italia has launched SportsMobile, its new mobile and tablet sports betting proposition which was first introduced at ICE Totally Gaming Expo in London last month. The new product enables mobile users to enjoy the excitement of pre-match and live sports betting, using the latest technology on mobile and tablet devices. SportsMobile uses HTML5 technological innovations by INTRALOT Interactive and …
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