Mobile

Paddy Power aim to bring football bettors the best prices this coming World Cup with the announcement that the operator has launched its Enhanced Price Marketing platform for mobile and tablet devices. Paddy Power mobile customers will now be able to receive personalised prices on World Cup 2014 matches. The operator are set to push the new price functions to …

bwin.party have announced a set of major upgrades to its app services for sports betting brand Bwin. The Bwin Sports betting app will now feature a selection of popular casino games as the operator looks to optimise it mobile product offering for the Bwin brand. In Q1 2014, bwin.party management had announced that the operator would look to refine it …

The gaming content developer, SPIN GAMES, has successfully teamed up with the US firm KGM GAMING in order to produce six new HTML5 games in the regulated New Jersey interactive gaming market. These had been promised as part of an agreement set in December 2013. These games will be accessible on the site www.CaesarsCasino.com, having been integrated on the Roc …

Igaming operator Betfred moved ahead with plans to enter the Australian igaming market, with the soft launch of its mobile sports betting product. The mobile sports betting offering is tailored to the Australian sports betting market, offering Australian customers markets on popular sports such as Cricket, aussie rules football and A-League soccer. Betfred had been granted a regional sports betting …

Betfred’s online operation, Betfred.com, has launched a new advertising campaign through BJL. “Have more fun with your fingers” will roll out across television, online, social and retail media channels,the campaign is set to run for 6 months in 2014. Betfred selected creative media agency BJL to design and create a unique concept to attract mobile casino customers to Betfred’s mobile casino …

Mobile optimization and retention specialists Element Wave has announced that it has signed a deal with sport pools provider Colossus Bets.Element Wave will provide real time mobile analytics and push notifications to its mobile app users, whilst future plans are also to use push notification for Colossus Bets revolutionary – cash in offers. Speaking on behalf of Element Wave, Chief …

The FIFA World Cup is less than 45 days away; football fans are all abuzz and ready to root for their favorite teams as the world descends on Brazil for what surely promises to be equal parts mayhem and magic. Part of the magic will certainly be the wholesale application of mobile devices, big data and location enabled wizardry that …

Spread betting operator Sporting Index have released a new version of its mobile website, specifically tailored to tablet users. Developed in-house by the Sporting Index Group’s award-winning London-based software engineering team, the site provides a fast, smooth and slick user experience with the depth of a desktop site. Perfectly responsive to any device, it allows users to view all of the …

Two weekends of winning favourites on the football has severely impacted William Hill’s Q1 figures, with the bookmaker announcing a 14% drop in operating profit for the period. The two weekends of ‘unfavourable sporting results’ saw a 25% drop in operating profit for the firm’s retail business and a 6% drop in its online sportsbook. However the firm also marked …