Marketing

188BET becomes official sponsor of F1 Asia

Interregional Sports Group (ISG), the lead sponsorship agency for Formula 1 racing, has confirmed that 188BET has secured a five-season agreement to become the ‘Official Sponsor’ of F1 Asia events. The partnership sees the 188BET brand secure exclusive coverage across the Asian broadcast market during the F1 season, which in 2020 will featurie motorsport’s first Hanoi Vietnam Grand Prix on …

Read More »

888 debuts ‘Too Much is Too Much’ social responsibility campaign

LSE-listed online gambling group 888 Holdings Plc has emphasised player moderation and the awareness of excessive gambling behaviours through the launch of its new social responsibility campaign – ‘Too Much is Too Much’. 888’s campaign will be initially launched within the UK running from 5-18 January 2020 across Facebook, Twitter, YouTube and further digital channels. In its campaign notes, 888 details …

Read More »

Svenska Spel backs FSI’s eco-friendly Ski Tour 2020

Svenska Spel has continued its corporate mandate of investing in sports development, after confirming that it has become a principal sponsor of the International Ski Federation‘s (FIS) newly founded ‘Ski Tour 2020’ cross-country skiing championship. Forming part of the FIS World Ski 2019-2020 calendar, Ski Tour 2020 is cross-country skiing’s newly reformed ‘Nordic classic series’ format, hosting its race stages across …

Read More »

ASA pulls Betway ad featuring Declan Rice

The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …

Read More »

Kambi begins 2020 by launching Partner with Confidence campaign

Sports betting platform and systems provider Kambi has kicked off 2020 with the launch of its new ‘Partner with Confidence’ marketing campaign. The campaign, which will be complemented by a brand-led video, will be tailored towards emphasising Kambi’s reputation as “the industry’s trusted sports betting partner.” Gerard Starkey, the firm’s Marketing and Communications Director, commented: “A key factor why Kambi …

Read More »

LeoVegas appoints Johan Rikner as group digital marketing lead

Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …

Read More »

SBC’s Year In Review: December’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This final edition looks at December and more specifically at an interview with BetConnect’s CEO Daniel Schreiber, the tackling of sports betting corruption, the key to customer loyalty and how sponsorships can lead to the …

Read More »

LV Bet names Jarosław “Pashabiceps” Jarząbkowski as new brand ambassador

Malta-licensed online betting group LV Bet has named former member of the “Virtus.pro” organisation, Jarosław “Pashabiceps” Jarząbkowski as its new brand ambassador, who will work with the operator in promoting esports. The cooperation between LV BET and its ambassador aims to strengthen brand recognition across the internet and among Polish market players interested in esports. “We are pleased to take this …

Read More »

Children see one gambling ad for every five by adults in 2018

Children

Gambling accounted for just 2.2% of the average 141.9 adverts seen by children each week in 2018 according to new figures published by the Advertising Standards Authority (ASA), which confirmed that children’s exposure to gambling adverts, relative to adults, has fallen from 38.6% in 2008 right down to 20.4% last year.  The new report by the UK’s independent advertising regulator …

Read More »

Paddy Power enters fresh turf by launching ‘From the Horse’s Mouth’ podcast

Paddy Power marketing has continued to diversify its media coverage after confirming the launch of its first podcast ‘From the Horse’s Mouth’ dedicated to the sport of racing. Launched today, the Irish bookmaker’s foray into podcasting has been developed by new marketing division ‘Paddy Power Media’ – an umbrella unit which seeks to maintain Paddy Power’s mass-market profile across multiple …

Read More »