Marketing

The latest marketing news for the gambling industry

Stefan Thunberg takes over from Martina Åkerlund as Triggy CEO

Martina Åkerlund, Triggy

Stefan Thunberg will take over CEO duties at Triggy from Martina Åkerlund, whose three year tenure in the leadership position at the group is coming to a close. A content and marketing services provider for the betting and gaming sector, Triggy has built up a presence in European and North American markets from its Stockholm-headquarters under Åkerlund’s leadership. This has …

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New bill demands Brazil impose tighter advertising rules on sports betting 

SBC News New bill demands Brazil impose tighter advertising rules on sports betting 

Pressure mounts on the government of Brazil to impose stricter advertising rules and marketing restrictions on the plans to launch a federal sports betting marketplace.  New developments have seen Ricardo Ayres, the Deputy of the State of Tocantins and member of the República Party, sponsor new Bill 3915/2023. Ayres has called on Congress to intervene on the advertising make-up of …

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Betsson’s Kay Hook and Ronni Hartvig: A bet really does make the difference

Betsson

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

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Toto to boost coverage of Women’s Eredivisie for Dutch audiences

SBC News Toto to boost coverage of Women's Eredivisie for Dutch audiences

Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …

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LigaPro and Ecuadorian football stand against Lasso’s betting advertising prohibition.

SBC News LigaPro and Ecuadorian football stand against Lasso's betting advertising prohibition.

Conflicts loom in Ecuador as LigaPro opposes the “Organic Law on Communications” signed by President Guillermo Lasso. Under deliberation since November 2022, the Law, which mandates “the prohibition of advertising sports betting houses in Ecuador”, was signed by President Lasso on Monday. The controversial law was drafted to eliminate former policies of President Rafael Correa, who during his tenure authorised …

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Betfair dreams of the #RonaldoVerso for Brazil

SBC News Betfair dreams of the #RonaldoVerso for Brazil

Betfair has launched its new Brazil nationwide advertising campaign, telling the tale of the ‘#RonaldoVerso’ (#RonaldoVerse). Launched this week, the RonaldoVerso campaign is fronted by Betfair’s South American football ambassador Ronaldo ‘R9’ Nazario. The campaign has been developed by Octagon LatAm, the Sao Paulo-based subsidiary of international sports media and advertising agency Octagon (Interpublic Group). Campaign notes detailed that “the …

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STS encourages ‘smart betting’ in latest brand marketing push

STS

Polish bookmaker STS has revealed a new marketing campaign focusing on the emotional attachment fans feel towards sports, “I Love Sport. I Bet Smart.” The ‘360 campaign’ places a particular emphasis on ‘smart betting’ and is based on the pillars of image-building, sponsors and product spots, based on the principle that every sports follower has an emotional connection to a …

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DSWV lambast false narrative on German problem gambling stats

DSWV President, Mathias Dahms,

Deutscher Sportwettenverband (DSWV), the trade body for German sports betting, has criticised several media outlets for drawing false conclusions on problem gambling prevalence statistics.  The trade body responded to media outlets referencing the ‘Glücksspielteilnahme 2021’ survey conducted by the drug and addiction research centre, ISD Hamburg.  Media outlets reported that “problem gambling behaviour in Germany had risen from 400,000 to …

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ASA reiterates green light for retired players in William Hill ruling

William Hill

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

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