Marketing

Coral has announced Wonderhood Studios as the winner of its advertising tender for a new creative agency.  The summer, the Entain Plc subsidiary triggered a ‘competitive pitch’ to manage the creative marketing account for its multi-million-pound UK advertising account. Announced as winners, Wonderhood Studios will succeed BBH London as Coral’s new creative advertising agency working across all media formats alongside …

German gambling stakeholders have reiterated their warning to federal lawmakers, emphasising that “the legal offering must be strengthened” to protect German consumers who are actively targeted by black-market operators. The warning was prominently featured during the ‘Parliamentary Evening’ on 21 September in Dusseldorf, co-hosted by the German Online Casino Association (DOCV) and the German Sports Betting Association (DSWV). Headline speaker …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

AGCOM, the Communications Authority of Italy, has been ordered to drop its €750,000 fine against Google’s Italian business.  The decision follows a judgment made by the Administrative Court of Lazio (Rome), which cited that Google had not violated the rules of the Dignity Decree of 2018. Google had issued an appeal to the Lazio Court contesting fines totalling €750,000 imposed …

France’s upcoming hosting of the 2023 Rugby World Cup has prompted l’Autorité Nationale des Jeux (ANJ) to refresh its nationwide safer gambling campaign. The tagline, “Rugby has its codes, so does betting,” will be front and center for the ANJ, France’s unified gambling authority, during rugby union’s premier tournament taking place across France from 8 September to 28 October. For …

Xtremepush has announced that it will add new gamification and customer loyalty services to its omnichannel marketing platform by acquiring Thunderbite. The firms “agreed a deal last week” which will see Xtremepush, recognised as the leading live engagement and personalisation platform for igaming operators acquire Thunderbite outright and its related tech and IPs.  Moving forward, Xtremepush will integrate Thunderbite to …

Three licensed Dutch operators have been warned by the country’s gambling authority, the Kansspelautoriteit (KSA), for breaching the untargeted advertising ban initiated earlier this year. Although not named by the regulator, the ‘various online operators’ have been cautioned for advertising their products and services via billboards and in bus shelters. This breaks the law implemented on 1 July which banned …

The Betting and Gaming Council (BGC) has extended its members’ safer gambling requirements for broadcast advertising to the digital sphere in the latest update to the operators’ industry code. In its seventh incarnation, the Industry Code for Socially Responsible Advertising (IGRG code) focuses on limiting the exposure of under-25s and under-18s to betting and gaming marketing content. The current commitment …