Marketing

Betting welcomes Digital Chain for its new marketing era

Industry full-service marketing agency Digital Choo has unveiled its new corporate identity ‘Digital Chain’ at London’s ICE2020 conference. The agency revealed a new name and logo, accompanied by its new tagline of ‘We Establish Brands’ to better reflecting the company’s ambitions and fast growth nature. “The rebrand to Digital Chain (DC) is a manifesto of the company’s inner evolution, values, …

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bet365 expands GiG Comply partnership

Stockholm-listed Gaming Innovation Group (GiG) has announced a major partnership renewal as leading UK online bookmaker bet365 extends its existing agreement with ‘GiG Comply’. In 2019, bet365 become one of the first tier-1 betting operators to deploy GiG Comply marketing compliance tools and safeguards. GiG Comply helps regulated incumbents adhere to diverse marketing standards and regulations with its system able …

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Unibet signs ‘Mozart of Chess’ Magnus Carlsen as brand ambassador

Unibet, the flagship European sportsbook property of Kindred Group Plc, has signed Chess Grandmaster Magnus Carlsen as a ‘Global Brand Ambassador’. Carlsen has joined the bookmaker’s stable of sporting figureheads to promote fair play and responsible gambling. Nicknamed the ‘Mozart of Chess’, Carlsen – a Grandmaster since the age of 13 – has reigned in all formats of the game …

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GG.BET embraces improved partnership with Start2Pay

e-Money platform and services provider Start2Pay has further strengthened its strategic partnership with GG.BET allowing the sports-betting operator access to a wider range of payment provisions servicing its growing customer base. Start2Pay offers an all-in-one tailored igaming payment platform, which is supports its clients with a complete toolkit for quick expansion into new markets, whilst  ‘ensuring reduced costs’. GG.BET is one of …

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Genius Sports Media takes lead on Admiral Group’s sportsbook marketing campaigns

Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …

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Paddy Power doubles down on ‘unsponsoring’ football

Tomorrow’s League Two match between Newport County and Macclesfield Town will be Paddy Power’s second ‘Unsponsored Derby’ as part of its ‘Save Our Shirt’ campaign. Both Newport and Macclesfield are involved in Paddy Power’s initiative to ‘unsponsor’ clubs which results in the teams having no shirt sponsorship visible. Paddy Power stated: “The trophy is polished, ready and raring to be won …

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SportCaller supports Unibet retention with Streakr roll out

Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller to its marketing capabilities and support retention rates for the operator. Under the terms of the new agreement, SportCaller has rolled out its new game Streakr, which is expected to drive ‘deeper engagement and reliable retention.’ Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, …

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Genius Sports Media & OtherLevels strike omni-channel marketing partnership

Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …

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PA Media launches ‘PA Betting Services’ as betting multimedia arm

International news media agency PA Media Group has launched its new unit ‘PA Betting Services’ offering sports betting content, data and editorial services for the industry’s diverse stakeholders. “Betting Services will act as a one-stop destination for multimedia betting content and services for existing customers and key target markets like the USA and Africa,” said PA Media as part of its launch …

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Spanish operators commit to ‘code-of-conduct’ regardless of coalition judgement

The DGOJ’s joint committee on gambling standards has reminded online incumbents of their duties and commitments to obey the requirements established by Spain’s new ‘code-of-conduct’ on gambling advertising, which is set to be enforced from 15 January. Despite facing wholesale inbound changes to Spain’s federal gambling laws, online gambling firms will commit to operating under a new code-of-conduct on marketing/advertising …

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