Marketing

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

The government of Chile has ordered sporting bodies and organisations to abide by the ruling of the Supreme Court related to the current legal status of online gambling activities. Though government agencies are in the process of finalising a legislative framework to launch Chile’s regulated online gambling marketplace, in September a Supreme Court judgement upheld a challenge by state-owned lottery …

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

Coral has announced Wonderhood Studios as the winner of its advertising tender for a new creative agency.  The summer, the Entain Plc subsidiary triggered a ‘competitive pitch’ to manage the creative marketing account for its multi-million-pound UK advertising account. Announced as winners, Wonderhood Studios will succeed BBH London as Coral’s new creative advertising agency working across all media formats alongside …

German gambling stakeholders have reiterated their warning to federal lawmakers, emphasising that “the legal offering must be strengthened” to protect German consumers who are actively targeted by black-market operators. The warning was prominently featured during the ‘Parliamentary Evening’ on 21 September in Dusseldorf, co-hosted by the German Online Casino Association (DOCV) and the German Sports Betting Association (DSWV). Headline speaker …

Dan Totman, Director of Client Growth at Genius Sports, outlines how combining traditional top-of-the-funnel marketing, such as TV advertising with an always-on digital presence can amplify brand recognition and drive ROI in the gaming industry. ______________ When entering a new territory or striving to build brand recognition in an existing market, CMOs and senior leadership at sportsbook and casinos ordinarily …

Betfred has enhanced its approach to content utilisation by updating its online hub, replacing the existing blog.betfred.com page with the new insights.betfred.com platform. The new webpage has been developed by the Warrington-based bookmaker’s marketing, content and brand teams, with the chief goal being to create synergy between the company’s retail and online offerings. Given that omnichannel is one of the …

AGCOM, the Communications Authority of Italy, has been ordered to drop its €750,000 fine against Google’s Italian business.  The decision follows a judgment made by the Administrative Court of Lazio (Rome), which cited that Google had not violated the rules of the Dignity Decree of 2018. Google had issued an appeal to the Lazio Court contesting fines totalling €750,000 imposed …

France’s upcoming hosting of the 2023 Rugby World Cup has prompted l’Autorité Nationale des Jeux (ANJ) to refresh its nationwide safer gambling campaign. The tagline, “Rugby has its codes, so does betting,” will be front and center for the ANJ, France’s unified gambling authority, during rugby union’s premier tournament taking place across France from 8 September to 28 October. For …