Marketing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

BetMGM has been named the Official Betting Partner of the National Basketball Association’s (NBA) Philadelphia 76ers, shortly after the mobile casino and sportsbook app’s Pennsylvania debut. The recent agreement will see the firm launch a range of 76ers branded casino games, in addition to featuring across all of the team’s digital and social media platforms including the official 76ers app.  …

French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368. In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship. He will also participate in a promotional …

The College of Psychiatrists of Ireland has declared problem gambling a ‘public health crisis’ after releasing its Gambling Disorder Position Paper this week, urging the government to issue a blanket ban on betting advertisements in the country. The paper, developed by the Faculty of Addictions Psychiatry of the College, points towards the national lockdown as a contributing factor in the …

The UK government has published its initial white paper on its proposed ‘Online Harms Bill’, putting forward new regulations that will make tech companies responsible for their online environments.  Presenting the white paper to Commons yesterday, UK Digital Secretary Oliver Dowden (DCMS) stated that “trust in tech is falling… that’s bad for the public, and it’s bad for the tech …