Marketing

The latest marketing news for the gambling industry

ANFP ends Betsson principal sponsorship of Chilean football

SBC News ANFP ends Betsson principal sponsorship of Chilean football

Chile’s National Association of Professional Football (ANFP) has abandoned its principal partnership with Betsson AB. which will no longer serve as title sponsor of the Campeonato Nacional.  Yesterday, ANFP informed national media of the conclusion of Betsson’s contract as principal sponsor of Chilean football, effective from 15 October. Agreed in 2022 for a reported $8m, the deal has seen Betsson …

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NSW to take ‘zero tolerance approach’ on pub betting advertising from December

NSW to take ‘zero tolerance approach’ on pub betting advertising from December

Pubs and clubs in New South Wales (NSW) are overwhelmingly complying with new regulations around public advertising, according to the state regulator. State-wide reforms to betting regulation have imposed a range of new rules for the local industry from 1 September onwards, including a requirement for all alcohol-serving venues to remove external gambling signage.  A Liquor and Gaming New South …

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ASA upholds loot box marketing rules in Hutch Games case

‘Step in the right direction’: EPIC praises Ukie’s loot box guidance

The Advertising Standards Authority (ASA) has upheld two complaints against Hutch Games, a mobile games developer, regarding the use of loot boxes in the company’s products.  Loot boxes – in-game bundles of assets that are purchased for cash, with the contents being unknown until the transaction is completed – are not illegal in UK gaming.  However, game developers are required …

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Coljuegos backs bill to become ‘Central Authority’ for Colombian gambling advertising

SBC News Coljuegos backs bill to become ‘Central Authority’ for Colombian gambling advertising

Coljuegos, the Gambling Authority of Colombia, has sponsored a bill to better regulate gambling advertising and promote higher industry standards on marketing and communications.  The bill was submitted to the federal government on 29 September and sees Coljuegos aim to establish a series of new rules to “regulate the conditions under which authorised operators can promote advertising, sponsorship, marketing or …

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ComeOn Group maintains Malta sports ties with double deal renewal

ComeOn Group

ComeOn Group has further underscored its sports ambitions by renewing two key marketing partnerships in Malta with local teams Sliema Aquatic Sports Club (ASC) and Sliema Wanderers FC. The company aims to maintain strong links to the island’s sporting community via the extended partnerships, which it states will include ‘exciting projects’ over the coming year as it seeks to “further …

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Betsson’s StarCasino Sport extends Serie B deal in latest Italy push

Betsson’s StarCasino Sport extends Serie B deal in latest Italy push

Betsson Group’s StarCasino Sport entertainment brand has strengthened its links to Italian football by securing an extension to its partnership with Lega Serie B (LNPB). StarCasino Sport’s collaboration with Italian football’s second division will continue for the remainder of the 2023/24 season, building on pre-existing partnership inked for the 2022/23 campaign. The partnership secures the international betting and gaming group …

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ASA reprimands XLMedia for social post and lack of response

ASA reprimands XLMedia for social post and lack of response

XLXLMedia (XLM) has been criticised by the Advertising Standards Authority (ASA) for breaching the CAP Code but also failing to respond to its queries. The London-based betting affiliate group and media publisher’s freebetsdotcom brand uploaded an Instagram post featuring Chelsea footballer Mason Mount, which was seen between 11-12 July 2023. This was the subject of two complaints, which have subsequently …

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ANFP ordered to freeze betting partnerships until Chile settles new law

SBC News ANFP ordered to freeze betting partnerships until Chile settles new law

The government of Chile has ordered sporting bodies and organisations to abide by the ruling of the Supreme Court related to the current legal status of online gambling activities. Though government agencies are in the process of finalising a legislative framework to launch Chile’s regulated online gambling marketplace, in September a Supreme Court judgement upheld a challenge by state-owned lottery …

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ASA criticises Postcode Lottery for Daily Mail adverts

Postcode Lottery

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

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