Marketing

All the news of marketing in the gaming sector including affiliate marketing

ASA upholds Bonus Accumulator advert complaints

The Advertising Standards Authority (ASA) has upheld three complaints submitted against Profit Accumulator, which is trading as Bonus Accumulator, after a complainant suggested that the advert was ‘socially irresponsible’. The advert was featured in a paid-for Facebook post and on the company’s website. The former, which was seen on 9 June 2020, featured a video explaining how Bonus Accumulator’s service …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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GAMING1 hires David Carrion as CMO for imminent international expansion

Belgium igaming platform supplier GAMING1 has confirmed the appointment of former Stars Group Inc executive David Carrion as Chief Marketing Officer (CMO), leading the firm’s imminent international B2B expansion. Joining the firm’s C-level executive team, Carrion has been tasked with expanding ‘international awareness’ of GAMING1’s products and services as the company undertakes its commercial expansion beyond 2020. GAMING1 highlighted Carrion’s …

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ASA deems Foxy Games advert ‘irresponsible’ but dismisses Betfair Casino complaint

The Advertising Standards Authority (ASA) has upheld one complaint against Foxy Games, ruling that its advert was ‘irresponsible’, while also dismissing another complaint against a Betfair Casino ad. One complainant raised concerns over a paid-for Google search ad for Foxy Games, seen on July 11, 2020, which was displayed when the search term ‘make money online’ was used, and stated …

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Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

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SBC Summit Barcelona – Digital: The rise of live casino and the lessons to be learnt 

The rise of live casino has become a highlighted topic in the gambling industry particularly given its rise is prominence due to the global health pandemic reducing live-sport offerings and halting all retail. However, online casino’s rise could also help retail in terms of using the technology available to enhance the land-based customer experience. Speaking at SBC Summit Barcelona – …

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Sachin Tendulkar to boost India’s fantasy sports awareness as PFG ambassador

Cricket legend Sachin Tendulkar has signed a new partnership with Paytm First Games (PFG), a subsidiary of India’s largest mobile payments company Paytm, to become the fantasy sports platform’s new brand ambassador for this year’s Indian Premier League (IPL). Tendulkar will also support PFG in creating awareness of all fantasy sports in India, with an aim of generating excitement around …

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Parimatch scores Everton betting partnership

Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …

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Betsson launches in-house studio to boost SHL coverage

Betsson Sweden has built an all-purpose media studio supporting its title sponsorship of the Svenska Hockey League (SHL). Last weekend, Betsson debuted ‘SHL Playbook’, the betting group’s first-ever in-house produced show broadcasting exclusive coverage of the start of the SHL’s new hockey season (19 September). Marked as a key directive, Betsson underlined that the studio forms part of the firm’s …

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LT signs Aston Villa sponsorship deal

Aston Villa has named LT as its new principal and official betting partner for the current campaign, ahead of the betting and gaming brand’s impending UK launch. Under the terms of the deal, LT’s logo will appear on the sleeves of first team jerseys for all forthcoming matches during the 2020/21 season. Ronald Tan, LT CEO, commented: “We are both …

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