Marketing

Stats Perform has pledged to develop a sophisticated monitoring system to help tackle and reduce social media abuse witnessed across all sports markets.  The sportstech company has partnered with data-ethics specialist Signify Group to establish a new headline partnership, benefiting global sports and media stakeholders. The collaboration launches as governments, athletes and sporting bodies call for social media platforms and …

Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our new partnership with the Austrian …

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …

Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …

FeedConstruct has strengthened its branding and marketing strategy in Ukraine after securing a three-season partnership with the Ukrainian Association of Football (UAF) Referees Committee. As a result of the agreement, the FeedConstruct logo will be featured on all referee kits for fixtures throughout the Ukraine Premier league, First League of Ukraine, Second League of Ukraine and Cup of Ukraine tournaments. …

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

Holland Casino will serve as the ‘responsible gambling partner’ of Dutch football’s Eredivisie and Keuken Kampioen leagues, undertaking its biggest social responsibility commitment to date. The partnership was agreed with the Eredivisie and its principal broadcaster ESPN Netherlands and will focus on promoting Holland Casino’s responsible and controlled gambling messages to Dutch football audiences. The Eredivisie will begin its 2021/2022 …

Casumo has enhanced its sponsorship arrangement with EFL Championship club Reading FC, continuing to benefit from branding and marketing initiatives. The extension of the initial two-year principal partnership will see the Malta-based online casino operator – which acquired a UK sportsbook licence last year – continue to serve as an official key partner of the Berkshire-based club.  Additionally, Casumo branding …

Hollywoodbets has announced the  ‘exciting step’ of an extension of its agreement with Brentford FC, as the partners both make their debut Premier League appearances later this month. As a result of the expansion, South Africa-based Hollywoodbets will become the front-of-shirt sponsor of the West London team, having served as the club’s back-of-shirt sponsor since November 2020. “After last season’s …