Marketing

The latest marketing news for the gambling industry

BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

SBC News BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …

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Betano nets Benfica sleeve sponsorship

SBC News Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Betclic enhances Portugal visibility through basketball deal

SBC News Betclic enhances Portugal visibility through basketball deal

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …

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Betfred secures two-year Challenge Cup sponsorship extension

SBC News Betfred secures two-year Challenge Cup sponsorship extension

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …

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Stats Perform to enhance Signify’s Threat Matrix monitoring online abuse 

SBC News Stats Perform to enhance Signify’s Threat Matrix monitoring online abuse 

Stats Perform has pledged to develop a sophisticated monitoring system to help tackle and reduce social media abuse witnessed across all sports markets.  The sportstech company has partnered with data-ethics specialist Signify Group to establish a new headline partnership, benefiting global sports and media stakeholders. The collaboration launches as governments, athletes and sporting bodies call for social media platforms and …

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Admiral Sportwetten continues Austrian football dominance

SBC News Admiral Sportwetten continues Austrian football dominance

Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our new partnership with the Austrian …

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Playbetr enhances LatAm profile with PSG deal

SBC News Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

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HappyBet boosts European profile with AC Milan link

Serie A, AC Milan

Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …

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Bwin secures sponsorship extensions with five German clubs

SBC News Bwin secures sponsorship extensions with five German clubs

Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …

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FeedConstruct links with UAF Referee Committee

SBC News FeedConstruct links with UAF Referee Committee

FeedConstruct has strengthened its branding and marketing strategy in Ukraine after securing a three-season partnership with the Ukrainian Association of Football (UAF) Referees Committee. As a result of the agreement, the FeedConstruct logo will be featured on all referee kits for fixtures throughout the Ukraine Premier league, First League of Ukraine, Second League of Ukraine and Cup of Ukraine tournaments. …

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