Marketing

Betclic takes aim at Santa Casa in latest Portuguese advertising campaign

French betting group Betclic has courted controversy after launching its new Portuguese advertising campaign ‘Censurado – (Censored)’ featuring popular comedian António Raminhos. The integrated campaign, which features the slogan ‘The ad that TV could not approve’, sees Raminhos ‘bleeped out’ on TV formats as he tries to explain the benefits of wagering on Betclic against Placard– the digital property of Portuguese …

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HRI launches new campaign to boost racing engagement

As part of a new bid to boost interest in the sport, Horse Racing Ireland (HRI) has spearheaded a new television marketing campaign which is set to be broadcast across a number of Ireland’s major television channels.  The new campaign is due to be led by HRI commercial and marketing director Paul Dermody, and will feature a number of key …

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Betfair accelerates LATAM drive by backing CONMEBOL

Betfair has advanced its LATAM profile after confirming that it has become an ‘Official Partner’ of CONMEBOL – the governing body of South American football. The partnership, which will extend until December 2022, will see the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South America’s most prestigious club competitions. Betfair Brand Director Stephen Mault said: “We are delighted to be …

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ASA brandish red card to Football Index ads

The Advertising Standards Agency (ASA) has pulled a Facebook-based ad belonging to Football Index – Bet & Trade – a regulated gambling platform – due to it breaching advertising codes. The complainant raised the issue that the Football Index ad, which heavily featured England and Borussia Dortmund superstar Jadon Sancho (19), was in breach of regulations prohibiting the use of under …

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CheckdMedia extends sponsorship of Altrincham FC

Confirming an extension to its current sponsorship agreement with the club, CheckdMedia has stated that it will be sponsoring National League North side Altrincham FC for a second season.  The collaboration between the duo has previously involved a number of collaborations, in addition to CheckdMedia offering access to exclusive content.  Altrincham director Lawrence Looney celebrated the new partnership. He commented: …

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Trustly hires Louise Nylén to lead fast growth marketing strategy

Leading payment solutions provider Trustly has confirmed the appointment of Louise Nylén as its new Chief Marketing Officer (CMO). Nylén has joined Trustly’s executive team from Stockholm-listed online gambling group LeoVegas AB, where she served in a number of leadership roles including Group CMO (2015-2018) and Deputy CEO (2018-2019). Based out of Malta, she will be tasked with leading Trustly’s marketing …

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LeoVegas signs first German betting partnership with Bochum

VfL Bochum 1848 of the 2. Bundesliga has become the first German betting partner of Stockholm based operator LeoVegas. The deal, which has been signed on an initial two year basis, will see LeoVegas Sport take over from Sportwetten.de as official betting partner of the second division club. Hardy Eberle, LeoVegas’ country manager for Germany, commented: “We are proud to accompany such an …

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Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

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New ‘Bet Regret’ sees GambleAware ask bettors to rethink behaviours

Targeting UK football fans, this weekend industry charity GambleAware launches the next phase of its ‘Bet Regret’ safer gambling campaign, which will encourage audiences to reconsider their gambling habits. Launching new Bet Regret marketing inventory, GambleAware will accompany the campaign with the tagline of ‘Think Twice or You’ll Bet Regret it’. GambleAware has run its Bet Regret campaign since February …

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Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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