Marketing

Camelot pushes ‘Set For Life’ with new nationwide campaign

Supporting the launch of its new ‘Set For Life’ draw based game, UK National Lottery operator Camelot has published its new multi-format advertising campaign ‘Make Every Month Amazing’. Entering 2019, Camelot’s executive team announced the launch of its new ‘annuity-prize’ game Set-for-Life (inbound for 15 March), which sees the National Lottery pay winners ‘£10,000 a month for a period of …

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#HeyHarry – BetVictor ups football knowledge by appointing Harry Redknapp as new Ambassador

Online bookmaker BetVictor will refresh its football image and content, appointing Harry Redknapp as new Brand Ambassador on a two-year contract. One of English football’s most popular and opinionated figureheads, Harry Redknapp has managed six Premier League sides in a coaching/managerial career spanning 35-years. The appointment of Redknapp as Brand Ambassador sees BetVictor marketing launch its new #HeyHarry campaign across …

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Betclic appoints Socialy.fr to lead new image

Seeking to revamp its home market profile, French online bookmaker Betclic has confirmed the appointment of Paris-based Socialy.fr as its new lead creative advertising agency for display, TV and digital verticals. Socialy.fr replaces Omnicom Group and DDB Europe, French marketing agency Romance as Betclic lead creative account. French media news source Strategies.fr, reports that Betclic’s executive team appointed Socialy.fr without …

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SportPesa nets principal sponsor extension with Hull City

Championship football team Hull City AFC has announced a one-year extension to its existing sponsorship deal with online bookmaker SportPesa. The extension will now see SportPesa continue its principal partnership with The Tigers through to the 2019-20 season. The sports betting firm, who also feature on the shirts of Premier League club Everton, has been the Tigers main shirt sponsor since 2016. Adam …

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BoyleSports backs Shamrock Rovers’ League of Ireland ambitions

BoyleSports has stated its commitment to improving Irish football standards and grassroots initiatives securing a betting partnership with Tallaght (South Dublin) football team Shamrock Rovers FC. For the remainder of the 2019 League of Ireland Premier Division season, the BoyleSports brand will feature on the Shamrock’s match-day sleeves. Having won five League of Ireland championships, Shamrock Rovers is considered one …

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12Bet strengthens ITTF partnership

The ITTF (International Table Tennis Federation) has confirmed 12BET as its official international betting partner for the biggest Table Tennis event of the year: the Liebherr 2019 ITTF World Championships, taking place between 21-28 April. The partnership will see digital and social media activations carried out during the World Championships, promoting the 12BET brand globally, placing a specific emphasis on …

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ASA clears Betfair advertisement of being irresponsible

The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …

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MansionBet sponsors Matchroom Boxing hot UK prospects

Gibraltar-based online betting group MansionBet has announced its official sponsorship of unbeaten British boxing prospects Anthony Fowler and Jordan Gill. The sportsbook’s branding will make its first appearance as a sponsor on 2 March as Gill faces Emmanuel Dominguez for the vacant WBA International Featherweight title – followed by the highly anticipated all British affair on 30 March, when Anthony …

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AGCM issues fine to Sky Italia following Serie A marketing violations

Serie A

The Italian Competition Authority (AGCM) has issued a €7m (£6.1m) fine to Sky Italia after the pay-television broadcaster was found to have violated the country’s Consumer Code on more than one occasion. AGCM ruled that Sky Italia had failed to market its broadcasting rights to Serie A, the top Italian division of football, on two occasion by suggesting that its …

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GambleAware launches high impact ‘Bet Regret’ campaign

GambleAware has announced the launch of its latest gambling-harm awareness campaign – ‘Bet Regret’ – aiming to raise public awareness of betting triggers and impulsive behaviours. Seeking maximum impact, the Bet Regret campaign will be launched during Sky Sports’ broadcast of Manchester United vs Liverpool FC on Sunday 24th February, a match which is expected to generate the highest TV audience for the …

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