Marketing

AGCOM, the Media and Communications Authority of Italy, has imposed fines of €2.25mand €900,000 on Google and Twitch, respectively, for violating the advertising laws of the Dignity Decree. The penalties were announced on 12 December and levied against the US tech giant’s European subsidiaries: Google Ireland Ltd and Twitch Interactive Germany. In its filing, AGCOM disclosed that it had initiated …

Spillemyndigheden, The Gambling Authority of Denmark, has launched its first-ever nationwide advertising campaign for audiences under 18, educating “Denmark’s youth on the negative consequences of compulsive gambling”. The campaign sees Spillemyndigheden address concerns over youth gambling in Denmark, as recent research conducted by the Authority shows that “a significant number of young people (15% of those aged 15-17) have gambled …

Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID. The product utilities online and offline data signals and AI technology to create fan-based profiles. The target market for the product are marketers and content owners, who Genius states can use FanHub ID to ‘reach and measure’ sports audiences ‘at scale’. …

Xtremepush has announced a breakthrough partnership with Vibra Gaming, in which its marketing suite will optimise marketing campaigns and retention programmes for Vibra Gaming’s South American clients. Launching the collaboration via Brazilian operator Betsul, Vibra Gaming’s clients that leverage its igaming platform can deliver personalised messages across all marketing channels thanks to Xtremepush’s proprietary technology. Robbie Sexton, Head of Partnerships at …

The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …

The Public Accounts and Estimates Committee (PAEC) of the Australian state of  Victoria has called for stricter regulations on gambling advertising. The public body has recommended that its state government align with South Australia’s policy, which bans gambling adverts on TV from 4pm to 7:30pm. The recommendation forms part of the PAEC report, following an eight-month review of three Auditor-General …

The Constitutional Court of Spain has rejected an appeal of the ‘Royal Decree on Advertising’ to be heard by the Supreme Court. The appeal was brought forward by Jdigital, Spain’s online gambling trade association, which questioned whether the Decree authored by the Ministry of Consumer Affairs had received proper constitutional oversight to be passed into a federal law adopted by …

BGLC, the Betting, Gaming and Lotteries Commission of Jamaica, has been ordered to review rules and standards applied to gambling advertising in the Caribbean nation. The Commission has launched a public consultation on gambling advertising, as concerns have been raised on a “noticeable rise in the volume and style of gambling related marketing and advertising” due to a more competitive …

Tombola, Britain’s biggest online bingo brand, has confirmed its sponsorship of the return of Deal or No Deal on ITV and ITV X, starting from 20th November. As announced by ITV, Deal or No Deal returns to daytime TV, airing every weekday at 4 pm. ITV is now the new home of the legacy game show, which aired on Channel …

Better Collective A/S maintains its full-year financial targets, reporting on its most eventful quarter in business, executing strategic M&As, opening its new office in Copenhagen, and finalising its dual-listing on the Danish Nasdaq. Publishing its Q3 trading update, Better Collective registered corporate revenues of €75m, up 26% on 2022 comparative results of €60m. Investors were informed that recurring revenues accounted …