Marketing

The latest marketing news for the gambling industry

Betano boosts Portuguese branding via FC Porto deal

SBC News Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Delasport renews duties as lead sponsor of Balkan League basketball 

SBC News Delasport renews duties as lead sponsor of Balkan League basketball 

Delasport has confirmed that it will continue to serve as the principal sponsor of the Balkan International Basketball League (BIBL / Balkan League). The Malta and Sofia-based online sports betting and casino technology supplier became the principal sponsor of the Balkan League in 2020, helping resurrect the basketball league from its COVID-19 2019/2020 season postponement. Established in 2008, the Balkan …

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ACMA rules against Foxtel for betting advertising breach

SBC News ACMA rules against Foxtel for betting advertising breach

The Australian Communications and Media Authority (ACMA) has ruled against Foxtel regarding a complaint made about a betting advertisement, as public debate surrounding gambling marketing in the country continues.  Foxtel notified the ACMA itself, notifying the regulator that at around 4.33pm ARST a betting commercial was shown during a half-time discussion of the Australian Football League (AFL) Easter Monday Footy: …

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NOGA calls for stricter self-regulation in Dutch gambling advertising

SBC News NOGA calls for stricter self-regulation in Dutch gambling advertising

 Peter-Paul de Goeij, Managing Director of NOGA – The Netherlands Online Gambling Association – has criticised the recent draft online gambling advertising code as was suggested by incumbent land-based operators. Issuing a response to news coverage on Dutch public broadcaster NOS, De Goeij said the draft self-regulating code will not provide Dutch consumers with enough protection against an impending gambling …

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‘Proud moment’ for GiG as Betsson renews compliance contract

Betsson

Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution. Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and its responsible gaming requirements. The …

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Parimatch further enhances foothold in English top-flight sports

SBC News Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

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Paddy Power says bye to mischief maker Paul Mallon

SBC News Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …

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Danish Spilreklamenævnet rules against Mr Green on Christmas complaint

Danish regulator strengthens sports integrity remit with UULS membership

Denmark’s Gaming Advertising Board, Spilreklamenævnet, has made a decision regarding a complaint concerning a Mr Green advertisement shown in December 2020 before a family TV show. The complaint in question revolved around a commercial for the William Hill-owned online casino operator shown before the family entertainment Juleønsket Christmas programme on the TV2 network.  A majority decision by Spilreklamenævnet ruled against …

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Sadiq Khan orders TfL to ban gambling adverts 

SBC News Sadiq Khan orders TfL to ban gambling adverts 

Transport for London (TfL) has been instructed to end all gambling advertisements displayed across the capital’s transport networks.  The order is reported to come from the office of London Mayor Sadiq Khan, who had vowed to end gambling advertisements on London transport as a re-election pledge. The Evening Standard reports that Khan had been reminded of his pledge by Green …

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Tabcorp CEO Attenborough calls for Australian advertising overhaul

SBC News Tabcorp CEO Attenborough calls for Australian advertising overhaul

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

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