BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …
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Tebwin sportsbook named betting partner of Worcester Warriors
Online casino and sportsbook Tebwin.com has become the official betting partner of Gallagher Premiership Rugby club Worcester Warriors. In a bid to increase Tebwin’s support of UK sport, the company’s logo will be displayed at Sixways Stadium with other promotional material as part of the collaboration. “We look forward to working closely with Worcester Warriors and seeing the team flourish …
Read More »JBO creates content marketing opportunities with French Ligue 1 side
Just Bet Online (JBO) has extended its partnership with French Ligue 1 side Olympique de Marseille as the club’s official asia betting partner. The collaboration looks to continue to create activations and content-marketing opportunities, in line with the operator’s aim which has been described as ‘to engage, educate and entertain’. A JBO spokesperson welcomed news of the brand’s latest renewal …
Read More »Netherlands online gambling advertising spend reaches €23m
Rates of gambling advertising have increased significantly in the Netherlands since the launch of the online gambling market, with the total spend of the 11 licensed operators standing at €23 million. Local outlet de Volkskrant, after requesting information from television research agency Nielsen, reported that the highest advertising spend was recorded by the state-owned companies Holland Casino and Toto spent …
Read More »VBET names Man City’s Zinchenko as brand ambassador
VBET has added Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, as one of its official brand ambassadors. The 25-year-old is the youngest captain in Ukraine’s national football team history, and has won the FA Cup and FA Community Shield With Man City and the English title three times and the EFL Cup four times. George Givishvili, VBET …
Read More »Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space
Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …
Read More »PlanetPay365 gains exposure in Tuscan territory via ACF Fiorentina
PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …
Read More »Brand unity drives N1 Partners Group logo update
N1 Partners Group has refreshed the “visual identity” for its projects, but key brands such as N1 Casino and the affiliate program N1 Partners remain the same in name. As part of the new logo, the joined up ‘N’ and number ‘1’ indicates the unity between the brands, while symbolising the “growth and strengthening” of the whole Group. The company …
Read More »Betway celebrates 4000 UK & Ireland racing sponsorships
This Saturday saw Betway celebrate its 4,000th individual sponsorship of UK and Irish horse racing fixtures. The milestone event was marked by the online bookmaker sponsoring its self-branded “Betway 4000 Race Sponsorship” handicap at the Wolverhampton Racecourse at 7.15 PM. The race featured Betway closing the final leg of its free-to-play racing game ‘4 To Win’, that featured a bonus …
Read More »AstroPay and Burnley FC expand sponsorship arrangement
Burnley FC has enhanced its existing arrangement with official payment solution partner AstroPay, expanding the firm’s scope to include the club’s women’s team. As an official partner of the Premier League club, AstroPay sits alongside Burnley’s other commercial co-operators such as principal partner SpreadEx Sports and Asian betting partner BetVictor. AstroPay first partnered with Burnley for the 2018/19 season before …
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