Marketing

The latest marketing news for the gambling industry

Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

SBC News Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …

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Stake.com links with Swindon Town following UK entry

SBC News Stake.com links with Swindon Town following UK entry

Stake.com has moved to strengthen its brand presence in the UK following its launch in the country, signing an agreement with Swindon Town FC. The partnership between the cryptocurrency betting and gaming operator will see its logo featured on the League Two team’s shirt sleeves for its Emirates FA Cup Third Round match against Manchester City tomorrow night (7 January). …

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888 advertising complaints against YouTuber rejected by ASA

SBC News 888 advertising complaints against YouTuber rejected by ASA

Complaints against YouTuber Callum Airey for featuring two advertisements for 888 on his channel in August 2021 have been dismissed by the Advertising Standards Authority (ASA). The two complainants in question challenged that the ads – which were primarily focused around the 888poker product – were being directed against those aged below 18, maintaining a belief that the YouTuber had …

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Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

SBC News Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around advertising with a specific focus …

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BK8 expands to UK market in Huddersfield Town partnership

SBC News BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

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Tebwin sportsbook named betting partner of Worcester Warriors

SBC News Tebwin sportsbook named betting partner of Worcester Warriors

Online casino and sportsbook Tebwin.com has become the official betting partner of Gallagher Premiership Rugby club Worcester Warriors. In a bid to increase Tebwin’s support of UK sport, the company’s logo will be displayed at Sixways Stadium with other promotional material as part of the collaboration. “We look forward to working closely with Worcester Warriors and seeing the team flourish …

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JBO creates content marketing opportunities with French Ligue 1 side

SBC News JBO creates content marketing opportunities with French Ligue 1 side

Just Bet Online (JBO) has extended its partnership with French Ligue 1 side Olympique de Marseille as the club’s official asia betting partner. The collaboration looks to continue to create  activations and content-marketing opportunities, in line with the operator’s aim which has been described as ‘to engage, educate and entertain’. A JBO spokesperson welcomed news of the brand’s latest renewal …

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Netherlands online gambling advertising spend reaches €23m

SBC News Netherlands online gambling advertising spend reaches €23m

Rates of gambling advertising have increased significantly in the Netherlands since the launch of the online gambling market, with the total spend of the 11 licensed operators standing at €23 million. Local outlet de Volkskrant, after requesting information from television research agency Nielsen, reported that the highest advertising spend was recorded by the state-owned companies Holland Casino and Toto spent …

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VBET names Man City’s Zinchenko as brand ambassador

SBC News VBET names Man City’s Zinchenko as brand ambassador

VBET has added Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, as one of its official brand ambassadors. The 25-year-old is the youngest captain in Ukraine’s national football team history, and has won the FA Cup and FA Community Shield With Man City and the English title three times and the EFL Cup four times. George Givishvili, VBET …

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