Marketing

Marathonbet backs Italian market with ‘short-term’ SS Lazio sponsorship

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

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Betway appoints Saatchi & Saatchi to deliver ‘new marketing direction’

Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …

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Tottenham Hotspur in-stadium advertising boost for 1xBet

1xBet

1xBet will have an advertising presence at the new Tottenham Hotspur stadium after securing a long-term agreement to become the club’s Official Betting Partner for Africa. The operator will get coverage at the club’s home matches via the LED perimeter system, as well as a presence on the new website and digital channels across the continent until 2022. Tottenham Hotspur, …

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Content key for Argyll Entertainment in Solihull sponsorship

Argyll Entertainment is to continue its content centric focus through its latest sports sponsorship, with Vanarama National League football club Solihull Moors. The owner and operator of the SportNation.bet and RedZoneSports.bet brands, is to have exclusive access to film the inner workings of the club for the full season, as it becomes official betting partner. Via access to players, management …

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LOGiCO calls for operator self-discipline in final months of Italian advertising

Moreno Marasco, the President of Italian online betting/gambling trade body LOGiCO has penned an open letter to industry leadership urging for ‘self-discipline during Italy’s transitional advertising period’. Though all Italian betting stakeholders, face tough adjustments to meet the demands of the incoming (1 January 2019) Lega-5Star ‘Dignity Decree’ banning all forms of gambling advertising, LOGiCO pleads for restraint and responsibility. …

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M88 on board with Leicester City as official betting partner

Copyright: moovstock / 123RF Stock Photo

Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

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Coral extends Black Cats partnership

League one favourites, Sunderland  have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …

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FC Cologne partners with bwin ready for promotion push

German sports betting operator, bwin has announced it will be the exclusive sports betting partner of FC Cologne from the 2018/19 season. The contract is initially for three years, running until the end of the Bundesliga 2020/2021 season. As an exclusive sports betting partner, bwin will be visible on TV via the three channels/networks with relevant broadcast rights. In addition …

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DraftKings gets New Jersey check-up with Sir Charles Barkley

US daily fantasy sports operator DraftKings has launched its first sportsbook-centric advertising campaign ‘Dr.AftKings’ featuring NBA legend ‘Sir Charles’ Barkley. Promoting its New Jersey licensed sportsbook app, DraftKings introduces the character of ‘Dr.AftKings’ who diagnosis Sir Charles with a number of ‘sports-related disorders’. DraftKings new campaign has been co-developed by New York-based creative agency Deutsch and seeks to introduce the …

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Mansion extends strong Bournemouth partnership

With the Premier League making its much anticipated return last weekend, Mansion Group has announced that re-signing of its partnership with AFC Bournemouth in the pair’s fourth consecutive season working together. Since the Cherries’ debut season in one of the world’s most thrilling and viewed football leagues, the online gaming group have been proud to support the Bournemouth team. The …

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