Marketing

All the news of marketing in the gaming sector including affiliate marketing

Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

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Fun88 partners with Dota 2 champions OG

Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve.   …

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GiG upgrades GiG Comply with language detection feature

GiG Comply

Gaming Innovation Group (GiG) has enhanced the capabilities of its marketing compliance tool, GiG Comply, by adding a new language detection feature. The new feature will allow operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand. Ben Clemes, Chief Commercial Officer at GiG, said: …

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Javier Tebas: Decree blackout hurts La Liga at its crisis point

La Liga president Javier Tebas has urged Spain’s coalition government to suspend its prohibition of betting sponsorships as the league clubs face an immediate funding crisis. Speaking at the “Marca Sports Weekend” digital conference, Tebas laid out the devastating consequences of the COVID-19 pandemic on La Liga finances, which leaves clubs facing a ‘€500 million funding shortfall to finish the …

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Unibet reaches 1000th horse racing sponsorship milestone

Unibet has reached a ‘landmark’ in its support of horse racing since its UK launch, with two fixtures over the weekend set to mark the operator’s 1000th sponsorship. The online operator will reach the landmark number on Sunday 15 November, a day on which it sponsors both the Grade 1 Unibet Morgiana Hurdle at Punchestown as well as the Grade …

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‘All to Play For’… Coral aims for highest podcast coverage with JOE

Supporting its football markets and content, Coral has launched its first podcast ‘All to Play For’ produced by social media publisher JOE. Launched this Thursday, Coral’s All to Play For podcast is hosted by comedian Tom Davies and former Premier League and England international Joe Cole as show anchor.  The podcast aims to blend expert opinions provided by special guests, …

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Triggy links with Pinnacle to launch live score app

Triggy AB has teamed up with Pinnacle to launch a new branded live score app for the operator which will help drive both customer acquisition and retention. Through the ‘Pinnacle Live Soccer Scores’ app, players will be able to follow games and teams to get personalised, relevant push notifications. Björn Nilsson, co-founder at Triggy AB, commented: “The release of ‘Pinnacle …

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Buzz Bingo takes on early Christmas incentives with #WinFace

Buzz Bingo has launched its new nationwide advertising campaign, #WinFace, as the UK bingo operator enters a crucial Christmas trading period for its online and retail operations. #WinFace is the first campaign developed by MSQ Partners, Buzz Bingo’s new ‘full-service advertising agency’ which leads the bingo operator’s creative and media buying disciplines.  MSQ Partners won the multi-million-pound advertising account in …

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Hollywoodbets scores Brentford FC sponsorship

Hollywoodbets has been selected as the new official betting partner for Brentford Football Club in an agreement which will strengthen the operator’s presence in the UK. Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by the Bees’ First Team and B …

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GiG Media MD Jonas Warrer reflects on Q3 growth

Warrer

You may have read about the full company Q3 results for Gaming Innovation Group (GiG) this week, but how about a closer look at GiG Media – the media arm of the business driving growth for igaming clients by generating leads through its digital marketing channels. We got some more feedback from GiG Media’s Managing Director Jonas Warrer (pictured), as …

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