Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years. From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …
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DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …
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Betway has been named an exclusive partner of the Stock Car Pro Series Brazil – the country’s touring car auto racing series – marking its first motorsports sponsorship. The collaboration looks to give the gambling firm branding and television exposure through the year, whilst producing content that will be shared across the partners’ social media channels on each race day. …
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Stake.com has expanded its role as an official betting partner of the Ultimate Fighting Championship (UFC) to now include Brazil. The collaboration was first announced in 2021, which witnessed Stake.com solidify its standing in the Octagon by becoming UFC’s partner in both Latin America and Asia. “We’re more than pleased to renew our partnership with UFC for 2022, after a …
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Ronnie O’Sullivan has been named as the new brand ambassador for Delasport where he will work alongside the platform provider on a number of online and offline campaigns. As well as featuring in media drives, the snooker star will also wear the Delasport badge during key snooker tournaments. Oren Cohen Shwartz, Delasport CEO, commented: “We are excited about having Ronnie …
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Betway has renewed its partnership with CSGO esports series BLAST Premier until the end of the 2023 season to continue to collaborate on a range of activations. The extension of the deal means that Betway’s branding will appear across all seven BLAST Premier events taking place in 2022, whilst the gambling firm will also own the ‘Power Picks Prediction’ segment …
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Kwiff has entered into a new partnership with BannerNow, leveraging the company’s advertising programme with the aim of strengthening its content production. By utilising BannerNow’s tool, kwiff intends to develop highly personalised and ‘timely’ content for its customers, with the solution functioning as a canvas for ad creation. Additionally, BannerNow will offer its Decision tree module to promote …
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Betway has announced a deal with the Ghana Football Association (GFA) as the gambing firm becomes the development partner of the Ghana Women’s Premier League. The collaboration sees Betway focus on supporting Ghanaian teams and helping expand the league, whilst key benefits include a season-long mentorship programme with local and international resources for officials of the clubs under the auspices …
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Unibet the flagship sportsbook of Kindred Group Plc, has renewed its commitments as a partner of French amateur football’s #AuCoeurDuFootball program. For a fourth consecutive season, Unibet will provide team jerseys and kits for matchday volunteers of #AuCoeurDuFootball syndicated leagues played across French provinces. Unibet has been a partner of French amateur football since 2019, helping the bookmaker directly support …
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bet365 has deepened its partnership with the UFC by announcing the launch of its new YouTube ‘One on One’ channel dedicated to covering the worldwide sport of mixed martial arts (MMA). Last year, bet365 became the UFC’s Official Betting Partner for the UK and Ireland. Following its initial success, the firm has launched ‘One on One’ to support its UFC …
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