Marketing

The Office of Gambling Regulation of Slovakia has announced that it will publish a ‘Concept of Responsible Advertising‘ document that aims to drastically improve gambling advertising standards across all media disciplines.   The document seeks to inform licensed operators and media entities of acceptable standards with regards to the advertising of gambling products/services to Slovak consumers. Operators and media stakeholders have …

MaximBet, a sports betting and online casino brand in partnership with Maxim, has signed a deal with Nicki Minaj who will become an Investor, Advisor, and Global Ambassador of the firm. Under the terms of the agreement, the US rapper will assist MaximBet with merchandise, parties, partnerships, fan experiences, and branding ‘all designed to bring together’ entertainment, sports, celebrity and …

SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS). The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation. Those changes that previously required …

Spanish online gambling trade association Jdigital has reported positive developments on its joint appeal against the Royal Decree on Advertising which imposed a federal ban on gambling advertising across Spain’s 17 autonomous communities.  Last week, Spain’s Supreme Court informed stakeholders that Jdigital’s appeal, sanctioned with Spanish media counterpart AMI, could be put forward for a Constitutional Review. Back in January …

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA).  Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming friendly between the Argentina Men’s …

The conclusion of the English football season has seen speculation mount as to how the UK government will proceed to reform football’s relationship with gambling.  This weekend, BBC Sport reported that the government was in discussions with the Premier League to initiate an early end to clubs’ gambling/betting sponsorships.  The ongoing delay of the White Paper on gambling reforms has …

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

The Advertising Standards Authority (ASA) has outlined more stringent restrictions on gambling advertising, as well as limitations on influencer marketing, in order to safeguard young consumers.  Publishing the annual report into advertising viewership in 2021, the ASA and Committee on Advertising Practices (CAP)  revealed that children’s exposure to gambling commercials had fallen by just over a third, whilst alcohol ad …