Marketing

1xBet strikes sponsorship deal with PL new boys Cardiff

1xBet has been named as a ‘Global Betting Partner’ of newly-promoted Cardiff City for the 2018-19 and 2019-20 seasons. Bluebirds supporters worldwide can expect a ‘fun partnership, with great odds, unique competitions and prizes being announced in due course’. It is hoped that the partnership will help the European operator expand its reach and scope across Europe, Africa, the Middle East, North …

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Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

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Eleven Sports enhances UK streaming capabilities with Facebook

New player in the UK sports broadcasting ecosystem, Eleven Sports has unveiled an innovative new streaming deal with Facebook that will see the social media site, become Eleven’s free-to-air partner in the UK and Ireland. The newly formed partnership means that on a weekly basis, at least one match per week from both La Liga and Serie A will be …

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BVB partners with Sportradar for innovative digital launch

Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV. The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for …

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Sevilla partnership enriches Betfair’s sponsorship portfolio

Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla. As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits. Dom Crosthwaite, International MD at Betfair, commented: …

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Manchester United signs new betting and gaming partner

New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …

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CBS enjoys advertising benefits since PASPA repeal

Since the repealing of PASPA, the progress of US sports betting in the country has been significant and although it’s far from complete, it’s already proving a profitable source for broadcasters in the States. Issuing a corporate update, CBS outlined that in Philadelphia it has reaped the benefits of adverts related to betting products, revenue that it anticipates will be …

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Here for 10 in a row? Dafabet signs on with Celtic until 2025

Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …

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Packing a punch: AJ joins William Hill global ambassador roster

William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …

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bet365 unveils partnerships with half of Spain’s La Liga clubs

bet365 has announced the significant expansion of its active sponsorship portfolio, securing partnerships with half of the teams in La Liga for the coming 2018/19 season.  The Stoke based operator revealed the host of deals on Wednesday, with it detailing it will sponsor: RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and …

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