Marketing

Betway enhances sponsorship portfolio with Cricket West Indies

Copyright: flynt / 123RF Stock Photo

Betway has continued it sporting sponsorship quest, by aligning itself with Cricket West Indies (CWI), where it becomes the official betting partner. Under the terms of the deal Betway will see its branding appear at all West Indies home series international matches, until the culmination in 2019. Furthermore, the online bookmaker will also benefit from inclusion on the CWI website …

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10Bet enters multi-year Blackburn Rovers agreement

Online sports betting operator 10Bet has announced its has entered into partnership with Blackburn Rovers, in a move that will see the firm become the club’s official principal sponsor. Becoming main partner of the EFL (English Football League) Championship outfit, 10Bet details that it is part of an “aggressive expansion strategy” in the UK market.   Daniel Corcos, 10Bet Marketing …

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BETDAQ renews for a third season with The Addicks

Online betting exchange BETDAQ has extended its shirt sponsorship of Charlton Athletic FC ahead of the 2018-19 season with the betting brand remaining the club’s principal partner. The sponsorship renewal takes the partnership into a third season, with BETDAQ’s branding continuing to appear on the front of Charlton’s shirts and around The Valley Stadium (Capacity 25,000). The Addicks have high …

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Betway backs Galway Festival with Super Saturday sponsorship

Betway has agreed a deal to sponsor three races at this year’s highly-anticipated week-long Galway Races Summer Festival, which kicks off on 30 July. The online bookmaker will sponsor the first three races on the sixth day of the prestigious meeting, known as Super Saturday, in what will be the firm’s first horse racing sponsorship in Ireland. The three races …

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ASA launches Russia 2018 betting probe investigating new CAP breaches

The UK Advertising Standards Association (ASA) has launched a probe examining the number of gambling/betting related TV adverts broadcast during the FIFA Russia 2018 World Cup. The month-long football tournament saw 115 complaints filed with ASA, as UK viewers expressed concerns relating to the high proportion of gambling adverts served during Russia 2018 TV programming. ASA officials will review whether …

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Sun Bingo ups daytime profile with Jeremy Kyle Show sponsorship

News UK’s online bingo property Sun Bingo has confirmed that it has become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’, starting this Monday 16th July. Broadcast since 2005, The Jeremy Kyle Show is considered a long-standing flagship asset for ITV’s daytime TV programming. The sponsorship sees Sun Bingo secure TV idents for the morning program alongside …

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Eleven Sports expands football broadcasting footprint with IMG

Continuing the expansion of its UK football broadcasting footprint, ELEVEN Sports has won the rights to Italy’s top flight from BT Sport. ELEVEN Sports is owned by Andrea Radrizzani, who is also the chairman of English Championship club, Leeds United. The Serie A deal follows on from ELEVEN Sports winning the rights from Sky Sports to show La Liga for …

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Fulham unveils Dafabet deal for Premier League return

As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club. The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on …

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Betway extends into Italy alongside AS Roma

Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …

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Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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