Marketing

Digitain has announced Luís Figo as a brand ambassador, stating that the former Portugal international represents a number of the company’s business traits.  The sports betting and igaming technology platform provider stated that Figo – who was capped 127 times for Portugal and played for Barcelona, Real Madrid and Inter Milan – personalised the brand’s values of ‘quality, innovation and …

Operators and affiliates have been alerted to new changes by Google on the listing of ‘high-risk products’ on its search engine.  The Silicon Valley tech leader has updated its content guidelines with regards to how “prohibited, regulated or harmful products” can be displayed to audiences on its search engine. The changes will impact advertisers’ ability to use ‘Rich Results’ to …

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

The 20 clubs of the English Premier League are holding a vote on whether or not to phase out gambling sponsorship deals, according to the BBC.  Reports from the national broadcaster this afternoon stated that the top-flight had requested its teams to hold the vote ahead of the 2005 Gambling Act review White Paper – expected for publication later this …

Tipsport has submitted a bold tender to the Czech Football League Association (LFA) seeking to replace main market rival Fortuna Entertainment as the title sponsor of Czech Liga 1 and Liga 2 Czech media reports that Tipsport has submitted a CZK 150m (€6m) per season offer to become title sponsor of Czech football’s top two divisions. Tipsport’s offer is reported …

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …

Digital Gaming Corporation (DGC), the US partner of Super Group, has announced the appointment of Deutsch NY as lead creative agency of Betway for North American markets. Forming its partnership in 2021, DGC has led Betway’s US market activations, securing Super Group’s flagship sportsbook property licences in the seven US wagering states of New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, …

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship,” said David MacKenzie, …

AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor. Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial …

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …