Marketing

CAP sanctions esports marketing review in response to GambleAware concerns

The Committee of Advertising Practice (CAP) has started research assessing the dynamics attached to betting-related esports marketing across UK advertising channels. Updating industry and esports stakeholders, CAP explained that its research is being undertaken in response to safer gambling charity GambleAware’s recent publication on esports betting advertising being promoted through social media verticals. The standards agency explained that ‘comprehensive work’ …

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Betclic launches first interactive show keeping Portugal busy

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

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Regulatory headwinds contribute to XLMedia 2019 losses

Affiliate marketing publisher XLMedia has reported that 2019 was a year of ‘limited financial progress’ for the group as it sought to ‘mitigate a number of operationally frustrating scenarios and global sector headwinds’. Publishing its results for the year ended 31 December 2019, XLMedia reported a full-year loss after it wrote down the value of its assets, reporting revenues of …

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Market leaders headline SBC Digital Summit’s Digital Marketing Day

SBC Digital Summit Digital Marketing Track

The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing). Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition …

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Delasport picks real-time marketing platform from Solitics

Delasport

Sports betting solutions provider Delasport has integrated the data management and marketing automation platform from Solitics. The deal will allow Delasport, whose website lists clients including 18Bet and 1Bet, to “harness the power of its data across all sources” and personalise the customer experience in real time. “With such a rich diversity of resources which combine a variety of different …

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Wayne Rooney speaks from experience to support 32Red’s ‘Know Your Limits’ campaign

Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney. The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness.  Rooney, 34, who has been open about his own gambling issues in …

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Seven key considerations when picking a real-time marketing automation platform

automation

Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey.   Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …

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Russell Yershon: Fan engagement is vital during crisis times 

Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers.  Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …

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Talk to Frank… Paddy Power launches first sitcom series ‘The Mascot’

Keeping audiences entertained during lockdown, Paddy Power has become the first bookmaker to launch a comedy mini-sitcom series titled ‘The Mascot’, which will be broadcast across its social media profile.  The four-part sitcom scripted by Noel Slevin and Steven Quick of Paddy Power’s Social Media team follows ‘Frank the Dinosaur’, the former disgraced mascot of Basildon Athletic FC.  The Mascot …

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Mikel López de Torre: Jdigital – Spanish gambling has been served an unnecessary blow

Mikel López de Torre, President of Spanish online gambling trade association  Jdigital has fired back at the government fast-tracking agreed measures of Spain’s Royal Decree on advertising. To the surprise of betting incumbents, on Wednesday Spain’s Council of Ministers approved a package of temporary measures supporting health networks and emergency services battling the COVID-19 pandemic. Amongst the measures branded as …

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