Marketing

All the news of marketing in the gaming sector including affiliate marketing

Square in the Air recruits betting media guru Richard Bloch for critical 2021

Square in the Air (SiTA) has strengthened its senior leadership team by appointing seasoned industry public relations and outreach executive Richard Bloch as a Media Director. Bloch has joined the London-based igaming and sports betting communications agency from William Hill, where he formally led the FTSE250 bookmaker’s social media and brand activations as Global Head of Branded Content. A 20-year …

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UKGC issues guidance on copyright duties

consultation

The UK Gambling Commission (UKGC) has urged licensed operators to register their subsidiaries with the City of London Police’s ‘Infringing Website List’ (IWL) to safeguard the UK’s digital laws on intellectual property rights and copyright infringement. The IWL is an online portal operated by London Police’s ‘Intellectual Property Crime Unit’ (PIPCU), which maintains an up-to-date list of websites that infringe …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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Indian watchdog urges members to adopt new standards on advertising real money games

The Advertising Standards Council of India (ASCI) has published its first set of guidelines on responsible advertising with regards to promoting ‘real-money gaming’. The non-governmental body has advised its members to exercise caution when promoting real money games, an advertising segment deemed to be high-risk by the watchdog.  ASIC maintains that its guidelines aim to develop a safe and coherent …

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Optimove signs BlueRibbon integration deal

Optimove signs BlueRibbon integration deal

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

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ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

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Lockdown lift 2.0: Where do alternative sports fit into retail’s ‘digitised’ betting future?

lockdown

Playtech Sports terminals took a quarter of a million bets on darts and table tennis totalling close to €6 million in the first month after the UK’s betting shops reopened from the first national lockdown in June. These numbers, said Lee Drabwell from Playtech Sports (pictured), show that the demand for these ‘alternative sports’ – which enjoyed such an unexpected …

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Football Index donates Nottingham Forest and QPR shirt sponsorships to YGAM

Football Index donates Nottingham Forest and QPR shirt sponsorships to YGAM

Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust (YGAM). Marking Safer Gambling Week, QPR will wear a special edition shirt for their London derby against Watford on 21 November, while Nottingham Forest will be sporting the shirts for their game against Bournemouth on 24 November. The …

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Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

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