Marketing

The European Gaming & Betting Association (EGBA) has underscored the significant progress in standards and best practices by members that have applied its Responsible Advertising Code.  The statement follows an independent evaluation undertaken by the European Advertising Standards Alliance (EASA), the Brussels-based association representing Europe’s self-regulatory organisations for advertising. Following its positive adoption by EGBA members, EASA had branded the …

Norwegian gambling authority Lottstift has praised media counterpart Medietilsynet for upholding its decision to continue to ban gambling advertising on all TV formats.  The Norwegian media authority will not review its gambling advertising policies, despite complaints from media broadcasters Telia and Altibox. The firms have urged for rules to be revised as they apparently contradict EEA broadcasting standards. The complaints …

Square in the Air (SITA) has partnered with US counterpart CTP Boston to launch new joint-venture agency Chalk + Dog Communications.  The JV seeks to become the leading public relations and strategic communications agency for North America’s disrupted and burgeoning sports betting and igaming sectors. Founded in 2006 by racing expert Bill Esdaile (MD), SITA has expanded its industry presence …

Paddy Power’s marketing team carried out its latest public stunt over the weekend, mocking the choice of stadiums for the UEFA Women’s Euro 2022. During the match between Belgium and Iceland at Manchester City’s Academy Stadium, the Flutter Entertainment sportsbook brand launched a 25x11x5ft balloon behind a stand pointing towards the nearby Etihad Stadium. The bookmaker pointed out that the …

Digitain has announced Luís Figo as a brand ambassador, stating that the former Portugal international represents a number of the company’s business traits.  The sports betting and igaming technology platform provider stated that Figo – who was capped 127 times for Portugal and played for Barcelona, Real Madrid and Inter Milan – personalised the brand’s values of ‘quality, innovation and …

Operators and affiliates have been alerted to new changes by Google on the listing of ‘high-risk products’ on its search engine.  The Silicon Valley tech leader has updated its content guidelines with regards to how “prohibited, regulated or harmful products” can be displayed to audiences on its search engine. The changes will impact advertisers’ ability to use ‘Rich Results’ to …

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

The 20 clubs of the English Premier League are holding a vote on whether or not to phase out gambling sponsorship deals, according to the BBC.  Reports from the national broadcaster this afternoon stated that the top-flight had requested its teams to hold the vote ahead of the 2005 Gambling Act review White Paper – expected for publication later this …

Tipsport has submitted a bold tender to the Czech Football League Association (LFA) seeking to replace main market rival Fortuna Entertainment as the title sponsor of Czech Liga 1 and Liga 2 Czech media reports that Tipsport has submitted a CZK 150m (€6m) per season offer to become title sponsor of Czech football’s top two divisions. Tipsport’s offer is reported …

VBET has made inroads on its sports marketing strategy in the French betting and gaming market, entering into partnership with Ligue 1 club OGC Nice. In pursuit of its objective to take on a ‘leading role on the French sports betting scene’, the operator’s deal with the top-flight team will include key branding and broadcasting caveats, with the company logo …