Marketing

Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens.  Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …

ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences.  Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …

Twitch has confirmed to Bloomberg that it is “currently in the midst of a deep-dive look into gambling behaviour on its platform”.  The statement was made in response to an article by Bloomberg reporter Cecilia D’Anastasio detailing a ‘gambling boom’ on the world’s most popular live streaming website.  Concerns have been raised over the coverage of gambling content on Twitch, …

Flutter Entertainment has funded an independent research grant for Canada’s Responsible Gambling Council (RGC) that will provide ‘first-of-a-kind baseline research’ for North American gambling stakeholders on marketing and advertising standards.  The research will be led by RGC’s CABP – Centre for the Advancement of Best Practices (CABP) unit, tasked with examining the current practices, policies, standards and safeguards applied across …

Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships being present in English football. Branded ‘Football Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and the families bereaved …

Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets.  The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …

AstroPay has appointed a new Chief Financial Officer (CFO), hiring Fayyaz Ansari – an experienced finance executive with a ‘deep understanding’ of global payments.  Based in the UK where AstroPay is headquartered, Ansari will be responsible for overseeing and coordinating the payments firm’s global financial management and activities.  The new CFO has been working in finance for over two decades, …