Marketing

The latest marketing news for the gambling industry

Australia introduces new hard hitting mandatory gambling messaging

Anthony Albanese, Australia PM

Australia has overhauled the country’s responsible gambling messaging, notably ditching the ‘gamble responsibly’ phrase, according to international media reports. In its place, the Labor Party government of Prime Minister Anthony Albanese has introduced seven new phrases to be implemented across gambling advertising and marketing in the country.  The new messages, which are set to be rolled out across televised – …

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KSA: Operators should moderate World Cup campaigns to avoid political backlash

KSA warns World Cup marketing

The Dutch gambling regulator, Kansspelautoriteit (KSA), has advised online betting operators in the country to avoid a ‘bombardment of advertising’ during the FIFA World Cup. In a blog post, KSA Chair René Jensen noted that Minister of Justice Franc Weerwind, who holds legislative responsibility for the Dutch gambling industry, had previously urged betting firms to ‘moderate their advertising’ around the …

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ANJ to toughen rules on player rewards and bonuses 

Isabelle Falque-Pierrotin, ANJ

l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has published new guidelines on the promotion of gambling offers and incentives to consumers.   The guidelines form part of the regulator’s wider review of French gambling’s advertising standards, currently undertaken with the media agencies of ARPP – France’s Professional Advertising Regulatory Authority and ARCOM – the Audiovisual Communication Regulator.   At the …

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Apple faces backlash on gambling ads abusing new App Store ad-placements 

SBC News Apple faces backlash on gambling ads abusing new App Store ad-placements 

App developers have criticised Apple for allowing new ad placements on the iOS App Store to promote gambling products.  This week, the tech giant rolled-out changes to the layout of the App Store made to feature more ad-placements for advertisers. The move has divided opinion within the developer community, as many believe Apple to be changing the layout of the …

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Lottoland online ad complaint upheld by ASA

SBC News Lottoland online ad complaint upheld by ASA

A complaint lodged against paid-for online ads for Lottoland has been upheld by the Advertising Standards Authority (ASA) for misleading marketing. The adverts were featured on Bing and Google, with the former featuring the caption “Lottoland Irish Lottery – Only £2 Here” and “£209m US Powerball Lotto. £56m Megamillions 6for1. Contact us. Play Here”. The complainant lodged their query with …

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Enteractive builds on US momentum with Pennsylvania licence

Enteractive builds on US momentum with Pennsylvania licence

Enteractive has expanded its reach across the US market after the company was granted a new service licence by the Pennsylvania Gaming Control Board. The new licence will allow Enteractive to roll out its (Re)Activation Cloud platform to sportsbook operators across the Keystone State, enabling its partners to engage with an adult population of more than 9.5 million. Andrew Foster, …

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William Hill sponsors Checkd Media’s new World Cup podcast series

Checkd Media No Tippy Tappy Football, sponsored by William Hill

Checkd Media has launched a new weekly World Cup-themed podcast series named No Tippy Tappy Football with Sam Allardyce. Sponsored by William Hill, the former England Manager will be the recurring guest on the podcast, which is being launched across Checkd’s Footy Accumulators social channels. No Tippy Tappy Football is beginning today and will be running for eight weeks up …

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GGL deems Twitch community update as insufficient for German gambling 

SBC News GGL deems Twitch community update as insufficient for German gambling 

Gluecksspiel (GGL), Germany’s unified gambling regulator, has warned Twitch that its streaming platform must comply with the advertising rules of the Fourth Interstate Gambling Treaty (GlüNeuRStv).  The caution is a response to Twitch updating its ‘Community Guidelines’ this October to enforce a ban on “unsafe slots, roulette, and dice gambling sites”. The updated guidelines stated that “starting October 18th we …

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EFL told to ‘voluntarily end’ its Sky Bet relationship

SBC News EFL told to ‘voluntarily end’ its Sky Bet relationship

The English Football League (EFL) faces mounting political pressure to end its title sponsorship with Sky Bet.  This weekend, the Daily Telegraph reported that EFL Chairman Rick Parry was issued a letter signed by cross-party-peers calling for the EFL to end its relationship with Sky Bet as principal sponsor of the Championship, League One and League Two. The letter cited …

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ACMA reprimands Seven and Nine media outlets for sportsbook promotions

SBC News ACMA reprimands Seven and Nine media outlets for sportsbook promotions

Australian media outlets Seven Network and Nine Network face regulatory action by the Australian Media and Communications Authority (ACMA). The broadcasters were found to have breached gambling advertising regulations, which prevent the broadcasting of betting promotions during live sports coverage.  Under Australian gambling advertising law, broadcasters can’t show betting marketing during live sports events between 5am and 8.30pm after which …

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