Marketing

AIM listed igaming marketing specialist XL Media has announced that it has agreed to acquire a UK sports betting affiliate website for a sum of $6.7 million (£4.10 million). XL Media senior management have confirmed that they would go ahead with the acquisition of the UK sports betting website, and its additional igaming inventory, with a view to increase its …

In its weekly ruling newsletter, the Advertising Standards Authority has found against Betfred, 888sport.com, and Isiris Racing Services, which offers a horse racing tipster facility in the Racing Post. The independent regulator and watchdog said one of Betfred’s matched bet promotions, and 888sport’s “BagBigOdds” adverts, breached several articles of its CAP Code and were cited for Misleading Advertising, Qualification, and Significant Conditions …

Sports betting super affiliate, Oddschecker have announced the appointment of London based marketing agency Fold7 as its new creative development team. BskyB owned Oddschecker plan to release a new advertising campaign across Sky UK TV channels. The campaign which will be designed by Fold7, will be launched in September  of this year. The creative agency won the Oddschecker account after …

Mr Green have announced the departure of Henrik Svensson Chief Marketing Officer. Svenssons departure will see a reorganisation of Mr Green’s marketing operations, as Svenssons responsibilities will be split  into two separate roles. Mr Green CEO Mikael Pawlo, confirmed the departure of Svensson who joined the Malta based online casino operator from Nordic Gaming Group. Svensson had headed up operations …

William Hill have continued the summer trend of sports betting operators partnering with English Premier League football clubs, by agreeing partnership terms Southampton FC to become the football clubs official betting partners. The William Hill brand will be promoted throughout Southampton FC’s St Marys stadium and will be a further promoted on the Football Clubs digital inventory. Gareth Rogers, Chief …

Boylesports, sponsors of the Irish Greyhound Derby, have teamed up with GAA clubs throughout Dublin to offer a €5,000 (£3698) first prize. The independent bookmaker has allocated greyhounds to each of 44 clubs throughout the capital, with the winner set to pocket the cash on Derby final night. Liam Glynn, PR Executive at Boylesports said “We had a massive response …

Former England, Liverpool and Real Madrid footballer, Michael Owen has signed a two-year deal with Racing UK (Sky 432/Virgin 536/UPC 411/Freeview 231) to act as an ambassador and regular contributor to the specialist horseracing broadcaster. Owen is a renowned horseracing enthusiast, who owns and manages Manor House Stables, a Cheshire training yard with 90 thoroughbreds, including the top-class Royal Ascot …

Leicester City Football Club today announces a new platinum partnership with online betting company 666Bet. The agreement will see 666Bet become the Foxes’ Official Betting Partner and exclusive European Betting Partner for the 2014/15 season.Ian Flanagan, Commercial Director for Leicester City Football Club, said: “Our partnership with 666Bet brings together a new player in the online betting market with a …

Gala Interactive have announced the promotion of Alison Digges as Director of Igaming Services.  Digges replaces the departing Director of Casino Kasper Trier – Poulson, the interactive role has been designed to integrate Digges senior management roles within the bingo, games and casino divisions of Gala interactive. Alison Digges joined Gala Interactive as Head of Bingo in February 2012, she …

Premier League outfit Tottenham Hotspur have signed a record two-year deal with Marathonbet, which will see the sportsbook giant become the club’s new exclusive betting partner. The north London side previously operated a regional partner model in the gaming sector, but the new partnership sees Marathonbet take full category exclusivity, giving Tottenham Hotspur’s global fanbase a consistent betting experience no …