Marketing

666BET.com has signed sponsorship deals with six non-league clubs playing in this weekend’s FA Cup first round.The FA Cup partnerships will see the online bookmaker’s logo appear on the kits of a selection of sides from across the country and the non-league pyramid. The ‘666BET Super Six’ are: Conference South trio Basingstoke Town, Gosport Borough and Weston-super-Mare, Conference North’s AFC …

Sports betting operator My Club Betting has announced a sponsorship agreement with Wales Rugby League, to become the principal sponsor of the Welsh National Rugby League team. The three-year, six-figure partnership will see the bookmaker become the lead sponsor of the Wales national team, while it will also support the grassroots rugby league in the country. Additionally, My Club Betting …

The  the British Poker Awards (www.thebritishpokerawards.com) have announced European sports betting and igaming operator Unibet as the headline sponsor for its 2014 awards ceremony. Unibet joins Bluff Europe magazine, PokerNews, PokerStrategy, RankingHero and CalvinAyre.com, in celebrating the best of British poker. “We’re genuinely delighted to have the chance to sponsor the British Poker Awards – the UK is our fastest growing market …

Irish bookmaker Paddy Power, has appointed Adstream to handle all of its press advertising content for the UK and Ireland. Adstream, a global provider of digital advertising solutions, will store and disseminate all of Paddy Power’s print advertising via its ad production services team, which will oversee the colour management, versioning and delivery of all content. The decision to award Adstream the …

888 Holdings senior management stated it was confident of beating 2014 market expectations, after posting a record revenue quarter – Q3 2014 – $114 million (£72 million) up 22% on Q3 2013: $94 million. 888’s positive performance had been driven by improved revenues generated  from its B2C online gambling division. The operator posted increased revenues throughout its B2C portfolio with …

Titanbet.co.uk has agreed to sponsor its first National Hunt meeting at Kempton Park, as it continues its expansion in the British market. The online sportsbook has taken over the card at the Sunbury-on-Thames course for an afternoon of racing on Monday November 3rd. The deal includes an additional Twilight meeting to follow on from the three race nights at Jockey Club Racecourses’ …

The UK Advertising Standards Authority (ASA) has asked for the gambling  and sports betting industries to rethink its promotion and advertising terminology with regards to “Free Bets” promotions. ASA, the UK advertising watchdog, stated that after a review of UK gambling advertising complaints, it had found public concerns with regards to Free Bets and Free Money promotions. Central to the …

Ladbrokes has continued to expand its brand presence and coverage in the Australian sports betting market with the announcement that it had entered a marketing partnership with A-League soccer team Brisbane Roar FC. Ladbrokes Australia confirmed that it had agreed a one season deal with Brisbane Roar, the partnership agreement will see the Ladbrokes brand promoted throughout the football clubs …

PT Entertainment subsidiary Titanbet UK has signed former Liverpool and England star John Barnes as  Football Brand Ambassador for their new U.K.-facing sportsbook. Barnes, 50, earned 79 caps for the national team during a glittering career which saw him win both the First Division and FA Cup on two occasions while at Anfield. Titanbet UK is in the process of acquiring …

Sandown Park Racecourse management have announced that UK bookmaker bet365 have extended its racecourse and festival sponsorship for a further three years. The bet365 brand will continue to be promoted throughout the racecourses track. The bookmaker will also keep its title sponsorships of bet365 Flat Friday and bet365 Jump Finale for Sandown Park’s Race Festival, which is hosted every April. …