Marketing

W88 scores ‘record-breaking’ Aston Villa sponsorship deal

Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …

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Football Index secures ‘landmark’ deal with Nottingham Forest

Online gambling platform Football Index has secured a new sponsorship agreement with Nottingham Forest Football Club which is set to become the “biggest shirt sponsorship deal in the club’s history”. The new deal will see the Football Index branding displayed across the team’s first-team and adult replica shirts from the beginning of the 2019-20 season. Neil Kelly, Chief Executive Officer …

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1xBet boosts player appeal through new Favorites feature

Favorites

1xBet has added a new ‘Favorites’ feature that gives its players easy access to betting markets on both a certain team – or multiple teams – and individual players. To enable this feature, players just need to locate the ‘Favorites’ feature in account settings, and find their favourite teams/players through the simple search functionality. “We are constantly working on increasing …

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Sportsbet.io appoints Denilson as new brand ambassador

Coingaming Group sports betting subsidiary, Sportsbet.io, has confirmed that it has appointed Brazillian football star Denilson to be the new official brand ambassador of the bookmaker.   The 2002 World Cup winner is set to offer his wealth of football knowledge to punters across Brazil ahead of the CONIFA Sportsbet.io European Football Cup 2019, UEFA Nations League finals, FIFA Women’s …

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Codere pushes for Colombian appeal with Carlos Valderrama

Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …

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BGC enforces strictest Belgium gambling advertising code

Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …

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Big on boxing MansionBet sponsors ‘Pound for Pound’ podcast

Gibraltar online gambling group Mansion continues its support of boxing, with its flagship sportsbook property MansionBet sponsoring the ‘Pound for Pound’ podcast. Considered boxing’s ‘number 1 podcast’, Pound for Pound is hosted by actor Jake Wood and ex European Super Bantamweight Champion Spencer Oliver. Published each Wednesday, Pound for Pound features in-depth analysis of boxing fights, news, events, plus exclusive …

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Buzz Bingo appoints Hope&Glory as communications lead

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …

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Legacy Continues… Betway renews West Ham lead sponsorship

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …

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‘Bettor Commitment’ sees GVC end BETDAQ Sunderland AFC sponsorship

GVC Holdings betting exchange property BETDAQ has rescinded its shirt sponsorship of Sunderland AFC, sticking to the principles of the FTSE100 betting group’s ‘Changing for the Bettor’  social responsibility mandate. Ending its relationship with Sunderland, GVC confirms that it has donated its shirt sponsorship to charity ‘Children With Cancer’, replacing BETDAQ as principle SAFC partner for the upcoming 2019-2020 football …

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