Marketing

Celtic and Dafabet streaks ahead after MotoGP deal

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

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jDigital warns of black market consequences if Spain implements tough advertising code

Mikel López de Torre, President of Spanish online gambling trade body jDigital, has warned the government that implementing stringent restrictions on gambling/betting advertising and marketing will be an ‘unnecessary step back for Spain’s gambling market’. Last week, the PSOE minority government agreed with socialist party counterpart Podemos on the provisions of Spain’s 2019 budget, which is set to carry a number …

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32Red and LeoVegas complaints waved away by ASA

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Online casinos 32Red and www.21.co.uk, operated by LeoVegas Gaming, have seen one complaint each dismissed by the Advertising Standards Authority (ASA). For the latter of the two it was challenged whether the ad “ portrayed gambling in a context of toughness,” with the TV broadcast for the site featured a man in a tuxedo playing blackjack, whilst a heartbeat sounded over …

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LeoVegas reshuffles marketing and comms leadership pack

LeoVegas

Stockholm-listed LeoVegas AB confirms that it has undertaken a restructuring of its marketing division, seeking to strengthen its internal operations and leadership. Following July’s promotion of Louise Nylén, to the position of Deputy CEO, LeoVegas governance has moved to split the executive’s former Chief Marketing Officer (CMO) responsibilities. Updating stakeholders, LeoVegas has placed Petra Blixt as one of two Marketing …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

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The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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BetVictor tipped for success with Euroleague Basketball deal

On the back of securing a deal to become title sponsor snooker’s English Open for the very first time, BetVictor has announced a further deal alongside the Euroleague Basketball in Germany. Becoming the competitions official betting partner until 2020, BetVictor is hoping it can draw upon its three quarter century strong base of expertise, to further boost the appeal and …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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ConversionBet expands senior team with new CMO Fedotov

Israeli - Copyright: tsyhun / 123RF Stock Photo

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

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#GONINJAS – Betway renews sponsorship of Team NiP

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

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BetVictor pockets prestigious new Snooker partnership

O'Sullivan - Copyright: naypong / 123RF Stock Photo

BetVictor has announced it will be the title sponsor of snooker’s prestigious English Open for the first time. The BetVictor English Open will run from October 15 to 21 at K2 Crawley in London, with top stars including defending champion Ronnie O’Sullivan, world number one Mark Selby, world champion Mark Williams, John Higgins and Judd Trump among the field. In …

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