Marketing

The latest marketing news for the gambling industry

PGA TOUR forges RG advertising guardrails with coalition membership

SBC News PGA TOUR forges RG advertising guardrails with coalition membership

The PGA TOUR has made a significant commitment to sports betting integrity by entering a partnership with the Coalition of Responsible Sports Betting Advertising.  Focusing on ensuring responsible practices within sports betting advertising, the coalition was formed by the NFL and FOX in 2023. Other members include the MLB, NASCAR, NBA, WNBA, NHL, and NBC Sports.  Scott Warfield, Vice President …

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Coral initiates ad takeover ahead of Cheltenham Festival 

SBC News Coral initiates ad takeover ahead of Cheltenham Festival 

A new advertising campaign has been launched by British bookmaker Coral putting its horse racing and gaming offering on show.  Titled ‘We’re Here For It’, the brand campaign is the first project of Wonderhood Studios since they were commissioned by the Entain brand as its leading creative agency last year, featuring a series of TV ads targeting racing, sports and …

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KSA flips the switch on several illegal affiliate marketing operations

Peter-Paul de Goeij reappointed to NOGA leadership

The Dutch Gambling Authority Kansspelautoriteit (KSA) has published the findings of its major investigation from last year on affiliate websites advertising unlicensed gambling providers. According to the release, 14 out of the 33 gambling websites put under surveillance have been found guilty of illegally advertising, including to consumers who have self-excluded with the Netherlands’ CRUKS exclusion register.  CRUKS is the …

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ACMA banishes dozen of websites out of Australia

SBC News ACMA banishes dozen of websites out of Australia

A total of 12 gambling websites have been ordered to cease operations in Australia after being found to be in violation of the country’s Interactive Gambling Act 2001 (IGA).  Zet Casino, Wazamba, Playzilla, Slots Palace, Nomini, Casinia, SG Casino, Fez Bet, Buran Casino, Spin Better, Golden Bet and Clash.gg are the online gambling providers that the Australian Communications and Media …

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SBC Summit Rio: Blaze ready for Brazil’s new frontier in igaming

SBC News SBC Summit Rio: Blaze ready for Brazil’s new frontier in igaming

In their inaugural participation at the SBC Summit Rio (5-to-7 March 2024), Blaze (Blaze.bet), the bronze headline sponsor, highlights the significance of the event as a pivotal platform for networking, learning, and growth. Frances Kintana, HR Director, shares their enthusiasm for leveraging the summit to forge valuable industry connections, stay ahead of trends, and drive strategic advancements. _________ SBC: What …

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Kamer rejects ad-blackout as Dutch ministers back loss limits and tougher penalties   

SBC News Kamer rejects ad-blackout as Dutch ministers back loss limits and tougher penalties   

The mandate to implement a ‘total ban on gambling advertising’ has been rejected by the Kamer of Netherlands. Yet, Dutch ministers maintain that ‘overarching playing limits’ must form part of the government’s ongoing amendments of the Remote Gambling Act (KOA Act). A blanket ban on gambling advertising had been proposed by CDA MP Derk Boswijk. When put to vote yesterday, …

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Lottstift issues influencer warnings to social media platforms 

SBC News Lottstift issues influencer warnings to social media platforms 

Lottstift, the Gambling Authority of Norway, has stated that it will take a zero-tolerance approach to social media platforms promoting online gambling streams and content. The warning follows the regulator’s ‘serious action’ against Schpell.com for broadcasting several Norwegian influencers promoting online casino games, infringing on Norway’s blackout of gambling advertising. Though promoted on Schpell.com’s portal, the illegal streams were recorded …

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CDA pushes for advertising blackout ahead of Kamer vote of KOA amendments

SBC News CDA pushes for advertising blackout ahead of Kamer vote of KOA amendments

A mandate has been filed to ban all gambling advertising in the Netherlands, as the Kamer prepares to vote on imposing further safer gambling amendments to the Remote Gambling Act (KOA Act) this week. Calls for a sweeping change to the laws of Dutch gambling advertising have been led by Derk Boswijk of the Christian Democratic Appeal (CDA) party. Once …

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XLMedia confident 2023 revenues will match market expectations 

SBC News XLMedia confident 2023 revenues will match market expectations 

In a trading update, XLMedia has informed shareholders that it expects its revenue and adjusted EBITDA to be in line with market expectations. The update was provided ahead of its full FY23 results in early April 2024, which will provide more insight into the company’s 2023 performance and plans moving forward. According to the update, XLMedia’s FY23 revenues are expected …

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Optimove partners with 888AFRICA for enhanced growth and player retention

SBC News Optimove partners with 888AFRICA for enhanced growth and player retention

Optimove has partnered with 888AFRICA to strengthen its footprint in the African continent.  888AFRICA is part-owned by 888 Holdings PLC which has a presence in the Democratic Republic of Congo, Tanzania, and Mozambique through the 888bet and 888bets brands, together with BetLion in Zambia.  Peter Miles, Director of Sales at Optimove, commented: “We are honoured to have been selected as …

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