Marketing

Sunderland based online bingo operator Tombola, has announced the launch of its 2015 TV advertising campaign “We Are Tombola”. The 30 second add, places Tombola players as the stars of the online bingo website, shunning popular celebrity endorsement favoured by numerous UK bingo operators. In planning the campaign, Tombola hosted social competitions for its customers to star in the advertisement …

Australian gambling operator Tabcorp has confirmed that it has renewed its media buying account with international marketing and media planning agency OMD. OMD will continue to service as primary media buyer for Tabcorp brands in retail betting, digital services, lotteries and keno sectors. Tabcorp management had called for a review of its media agency services in July, however the operator …

The brevity of the statement for the proposed merger of Betfair and Paddy Power stood in contrast to the magnitude of the deal. Among the questions left unanswered by the announcement of a gaming and betting giant with combined historic revenues of £1.1bn are what it would mean for the Betfair betting exchange business….Scott Longley examines ________________________ Though it is …

US daily fantasy sports operator DraftKings has taken a new approach to its marketing and brand communications for the start of the 2015/16 NFL season. Announcing the launch of its multi-content advertising campaign “Welcome to the Big Time”, under the direction of new full service marketing agency Butler, Shine, Stern & Partners (BSSP), DraftKings aims to widen its appeal to …

The Rugby Football League (RFL), the governing body has confirmed that it has agreed a new five-year deal with the BBC to continue televising the Ladbrokes Challenge Cup and highlights of the First Utility Super League. The four-year deal agreed between the RFL and the BBC in 2012 still had another 12 months to run, but the latest contract will ensure the …

Mobile focused igaming operator LeoVegas has signed up to be the new sponsor of primetime ITV2 celebrity comedy panel show Celebrity Juice. The deal is the second TV sponsorship deal for the mobile casino brand. The sponsorship begins when the hit show returns to screens in September and covers all episodes of the 14th series, including the Christmas Special. The …

Great Britain’s two-time Olympic Gold winning medallist Victoria Pendleton has been granted an amateur riders licence by the British Horseracing Authority. The granting of the licence is a big step forward as Britain’s most successful female Olympian looks to compete at the 2016 Cheltenham Festival, with betting operator Betfair as her main sponsor. Pendleton, made her debut on a racecourse …

Betway operated Dream Bingo will be the headline sponsor of the 20th annual Inside Soap Awards after announcing a partnership with organisers Hearst Magazines UK. Dream Bingo’s customers will have the chance to attend one of the celebrity events of the year by entering a ‘Guess the Soap Star’ online competition, which will be promoted via a number of Hearst …

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …