Barcelona based football newspaper, ‘El Mundo Deportivo’ has reported that Intertain Spanish igaming subsidiary Botemania are favourites to land FC Barcelona’s training kit sponsorship deal. Mundo Deportivo , one of the leading FC Barcelona news sources, has detailed that the Catalan club’s management are seeking €80 million (£59 million) for a four sponsorship of its training kit, which would …
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The first AffiliateFest event took place on October 12 at London’s Hippodrome Casino and the day succeeded in its aim to provide vital expert advice to those in attendance. Over 45 key Casino and Sportsbook affiliates took part in the first event – which was organised by Optimal Payments PLC The event was attended by affiliates from all over the …
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Betsson AB Group subsidiary Betsafe has been announced as official betting partner of English Premier League leaders Manchester City. Betsafe marketing announced that its brand would be official partner of Manchester City for the team’s core regions. Betsafe’s brand will be promoted throughout the clubs 42,000 Etihad Stadium on match days. Manchester City officials along with Betsafe marketing unveiled the …
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GVC Holdings subsidiary Sportingbet has furthered its presence in Greece, by becoming the official betting partner of Euroleague Basketball coverage for the Greek market. Sportingbet marketing agreed terms with Turkish Airlines Euroleague, governing body of Europe’s biggest basketball championship. By becoming Greek betting partner, the Sportingbet brand will be displayed on multi-content throughout Euroleague game highlights for the Final Four …
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US sports network ESPN, has lifted its temporary suspension of DraftKings advertising throughout its channels, as all major US sports networks continue to promote fantasy sports services. This weekend the sports network resumed advertising coverage of DraftKings services, despite the operator’s ongoing employee data conflict allegations. ESPN a key partner for DraftKings, had publically announced that it had taken a …
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Continuing its senior management restructure under new CEO Jim Mullen, Ladbrokes has announced the appointment of Kristof Fahy as Chief Marketing Officer (CMO). The former William Hill CMO (2010 – 2015), re-joins the betting industry having led Telegraph Media Group marketing for the past six months. Kristof will lead all brand and marketing initiatives for Ladbrokes retail and digital divisions …
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European sports betting operator NetBet has furthered its brand presence and coverage within the recently legalised Romanian online betting market, by announcing that it has become official betting partner to Steaua Bucuresti (Steaua Bucharest). NetBet marketing announced that the partnership represented its biggest investment in Romania, with Steaua Bucuresti representing the most followed and biggest achieving club in Romanian football. …
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Betway has added champion jockey Richard Johnson to its list of distinguished brand ambassadors. Johnson a runner-up to AP McCoy an astonishing 16 times in the British Jump Jockeys’ Championship , has signed a deal to become lead spokesperson for Betway for the upcoming 2015/16 National Hunt season. The 38-year-old jockey has ridden nearly 2,900 winners in his career and is currently …
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Genting Alderney, the online casino division of Genting Group, is launching a TV campaign today as part of a multi-million pound marketing campaign. Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie, through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. …
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Fantasy sports operator DraftKings has announced its first statement of intent for the UK market, by confirming that it has sealed an exclusive three-year relationship with the NFL’s International Series in the United Kingdom. The DraftKings brand will be promoted throughout NFL International Series games, which will take place at London’s Wembley Stadium. Season 2015/16 matches taking place in London …
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