Marketing

Ahead of this Saturday’s ‘El Classico’ between Real Madrid vs Barcelona, social sports app developer Playabl has announced the launch of ‘Real Madrid Predictabl’ a free predication based game available on IOS, Google Android and desktop (http://realmadrid.playabl.com/). Developed in partnership with Real Madrid, the Predictabl app will allows fans to predict on football matches against friends, rivals, in-tournaments and against former …

European sports betting operator Tipico has announced the appointment of former Belgian international goalkeeper Geert De Vlieger as Belgium brand ambassador. De Vlieger who retired from professional football in 2011, currently works as a TV pundit on Belgian sports networks. Tipico marketing detailed that De Vlieger will be used in Belgium focused promotional activities for its build up to next …

East African sports betting operator Elitebet has partnered with London-based content curation platform provider Your PRSS to launch Elitebet Sports News web portals for each of its Kenyan and Ugandan markets. The Your PRSS technology enables Elitebet to deliver a dynamic selection of the latest sports news headlines in real-time from their preferred local and international publishers, all through their brand, in order to boost customer …

A major social media campaign with the hashtag #gamblesmart is being launched by gambling watchdog Senet Group on Friday, 13 November. The three-week campaign targets young men with shareable, humorous online content to highlight and promote responsible gambling behaviour such as setting limits, never gambling when angry and never betting more than you can afford.  The work will build on …

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …

Advertising watchdog, the Australian Association of National Advertisers (AANA) is set to launch a discussion paper addressing concerns regarding the promotion and marketing of gambling products to national consumers. The discussion paper would cover gambling across racing and sports betting, gaming and other casino games, along with lotteries and scratchcards. The AANA’s paper, follows this week’s announcement that New South Wales …

Four time world Super Middle Weight Champion Carl ‘The Cobra’ Froch has been announced as partypoker’s new brand ambassador. With Froch on-board as ambassador, partypoker announced that it would be giving 99 poker players the chance to knock the champ out and win a share of $100,000 Furthermore Froch unveiled partypoker’s new tournament schedule for the ‘partypoker Power Series’, with …

The start of the X Factor has prompted Ladbrokes to set up its Christmas number one market, with the show’s main protagonists at the head of the market when it comes to landing 2015’s coveted chart spot. Louisa Johnson is the current favourite at 9/4, while Che Chesterman (8/1) and Anton Stephans (10/1) are also in the top five of …

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …