Marketing

Premier League club bosses are likely to settle on betting sponsorships no longer appearing on the front of team shirts. The decision was reported yesterday evening by BBC News as pressure mounts on the Premier League to end its relationship with betting and gambling.   The government had previously granted Premier League clubs the right to settle its sponsorship terms with …

Paddy Power’s new advert on Youtube for Tottenham Hotspur has been slammed after two UK charities claimed it is making a joke of the autistic community. The campaign aimed to mock what it’s like being a fan of the club through the use of what seems to be a ‘Spurs Sensory Room’, with photographs displaying Spur’s ‘lack of achievements’, a …

The Tribunal for Spain’s Supreme Court has ruled that the Royal Decree on Advertising cannot be suspended, despite ongoing questions related to its enforcement breaching Spain’s constitutional laws. The ruling responded to an appeal made by Spanish online gambling trade association Jdigital, which argued that the Royal Decree be suspended as it had not received a ‘constitutional review’ to be …

Sportsbet is expanding the scope of its TikTok marketing campaign in Australia to broaden the gender diversity of its customer base, according to The Guardian. The Flutter Entertainment betting brand, headquartered in Melbourne, entered into an agreement with the Chinese-owned social media platform last year. Marking an exception to TikTok’s rules around gambling promotion, the bookmaker has been allowed to …

Xtremepush, the customer engagement platform for player retention in the sports betting and gaming industry, has entered into a new collaboration this week with North American free-to-play sports prediction platform, Chalkline.  A statement from Xtremepush outlined that the partnership will give operators and affiliates access to a “solution that combines hyper-personalized omni-channel messaging around live and pre-match prediction games”.  It …

A cross-party group of Dutch MPs has questioned two Ministers with oversight on betting and gaming over the sector’s potential impact on young people.  Questions were submitted by Mirjam Bikker of the Christian Union, with co-initiations from Michel van Nispen of the Socialist Party, Kees van der Staaij of the Political Reformed Party and Songül Mutluer of the Labour Party. …

In the first of a series of Sportradar blogs, Global Director of Advertising Sales Florian Geheeb shares his views on how the emergence of technologies like AI and automation can deliver newfound levels of marketing efficiency.   As the behaviour of sports fans and bettors evolves, so too must the marketing methods used to engage them. In an industry as technologically …

As a transformational year for the company gets underway, Allwyn has initiated a review of its media planning and buying account, according to Campaign. The multinational European lottery group has reportedly retained Dentsu-owned media agency iPropsect as its partner for the review, which is being handled by intermediary Ebiquity. Allwyn is apparently conducting the creative review with an aim to …

Roblox is planning on updating its age guidelines to allow depictions of gambling, according to a news source which closely follows developments on the online game platform.  Bloxy News, an independent social media news page covering topics related to Roblox but not officially affiliated to the Roblox Corporation, reported that the platform intends to make the changes.  This will allow …

The Advertising Standards Authority (ASA) has ruled in favour of Flutter Entertainment’s Paddy Power and Sky Bet sportsbook brands.  In both cases, two complainants argued that two separate adverts involving retired footballers – Peter Crouch with Paddy Power and Micah Richards with Sky Bet – had appeal to under-18 audiences. Reaching out to SBC, Felix Faulkner, Solicitor at Poppleston Allen, …