Marketing

Having announced this January that its full-year 2015 performance will outperformed market expectations. XLMedia governance this morning issued a corporate statement detailing that it will undertake a strategic review of its business, considering all options in order to maximise shareholder value. Releasing its short statement, London AIM listed XLMedia Plc noted that it would review all options available, including “acquiring …

Online Bookmakers Unibet have agreed to sponsor the popular ‘Americarnage’ American Sports Podcast, launching in time for America’s biggest sporting event of the year: Super Bowl 50. The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows …

It has been revealed that fantasy football operator Mondogoal has signed its latest partnership with Sports Interactive. As the studio behind the world famous and adored Football Manager, this deal is a big bit of business for Mondogoal in that Sports Interactive will now offer its customer base the opportunity to play its daily fantasy football games. In addition Mondogoal …

UK marketing news source Campaign Live (CampaignLive.co.uk) has reported that Gibraltar based bookmaker BetVictor has called for a creative pitch, ahead of this summer’s UEFA Euro 2016 Championships. BetVictor marketing are reported to have sent creative briefs to select UK agencies with the first round of presentations expected to take place this February. Current Incumbent VCCP Media (London) have been …

European sports betting tipster community bettingexpert, (bettingexpert.com) , has been crowned Affiliate of the Year for 2015 at the EGR Nordic Awards. The recognition caps off a remarkable 12 months for the company, coming fresh off the back of winning the same category at the prestigious EGR Operator Awards in November. bettingexpert recorded over 650,000 successful tips in 2015, netting profit for …

French national lottery operator Francaise des Jeux (FDJ) has confirmed that it has extended its sponsorship of professional cycling team ‘France World Tour’ until 2018. FDJ have supported the team who cycle under the name ‘Equipe FDJ’ since its inception in 1997. The conformation of FDJ’s continued partnership was announced at a press conference in Paris this Thursday, as Equipe …

Fantasy football expert Sportego has announced that Birmingham City FC is the latest club to agree a partnership with the marketing and gaming development company. The partnership has seen Sportego create a dedicated matchday fantasy football service for the Championship club. Features include match based polls and quizzes, and result, score and goalscorer predictors in addition to the main fantasy game. …

Cheltenham Festival organiser, Jockey Club Racecourses (JCR) appears to be at loggerheads with Ladbrokes regarding the operator’s sponsorship of Grade 1 event ‘The World Hurdle Race (15.30 – St Patricks Thursday 17 March). Ladbrokes continued stand-off against UK racing’s proposed Authorised Betting Partner (ABP) scheme, has seen the bookmaker unable to renew its eleven year sponsorship of the race. JCR …

Reporting a strong finish to 2015, London AIM listed online gaming marketing services provider XLMedia Plc lifted its year end guidance, outlining that its core performance metrics would beat market expectations. XLMedia governance detailed that its FY 2015 revenues would reach an estimated $87 million (£60 million). Its strong revenue growth, would be further supported by EBITA earnings of circa …

CMC Markets, a spread betting broker and provider of online financial trading, has announced its intention to float on the London Stock Exchange. It is expected that the planned initial public offering, confirmed by the company today, will value the company at around £1 billion.  Founded in 1989 by former Tory party treasurer and “Brexit” campaigner Peter Cruddas, CMC Markets became a pioneer of online …