Online gaming operator Betway has agreed a deal to remain as title sponsor of snooker’s UK Championship for an additional two years. Under the agreement, the tournament will continue to be known as the Betway UK Championship for its 2016 and 2017 editions. Betway first took on the role as title sponsor for the tournament at last year’s event, which …
Read More »
Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …
Read More »
It has been announced that daily fantasy sports operator DraftKings has bagged itself deals with three Premier League clubs including Liverpool, Arsenal and Watford. DraftKings had been set to launch in the UK in late 2015 but this was delayed until early 2016, with a further detailed announcement expected in the very near future. The company has been fighting legal battles …
Read More »
Australian gambling operator Tabcorp Holdings has selected specialist online gambling marketing agency Digital Fuel Ltd to lead the UK launch of its new brand ‘Sun Bets’ in cooperation with media publisher News UK. Digital Fuel will lead first stage marketing initiatives for the ‘Sun Bets’ brand that will aim to launch in early 2016. The brand was first announced in …
Read More »
Sky Bet has announced the details of its latest partnership with talkSPORT 2, a new 24-hour sports radio station which itself launches on the opening day of the Cheltenham Festival. Broadcasting from Sky Bet’s box at the Festival on Tuesday March 15th, talkSPORT 2 will focus on a wide range of live sport including football, horse racing, cricket, tennis, golf, rugby and US …
Read More »
It has been announced that British media entertainment group TheLADbibleGroup has chosen OtherLevels to manage communications and messaging for its mobile app. TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. It focusses on a younger demographic and accordingly its followers include half of all 18-24 year old men in Britain, and …
Read More »
SportQuake has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market. The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director. The agency has delivered over £150 million worth of partnerships between sports rights owners …
Read More »
The Netherlands National Cycling Association (KNWU) has announced European online bookmaker Unibet as its new main sponsor. The four year sponsorship deal will begin in 2017, with KNWU unveiling its new cycling jersey branded with six green dot representing Unibet’s logo. At present the Unibet brand cannot be displayed as official sponsor, as the operator awaits to enter the …
Read More »
Pinnacle Sports has sent a touchdown pass to high stakes bettors with an eye-watering $500k max bet limit on spread bets before Super Bowl 50 between the Denver Broncos and the Carolina Panthers on Sunday 7th February. Not only that, but all new sports and casino affiliates who sign up with Pinnacle Sports during the London Affiliate Conference (LAC) between …
Read More »
UK betting site Win Cash Live has become the first to offer a controversial new market on which celebrity will die within 72 hours of a goal scored by Aaron Ramsey. This follows the supposed ‘Ramsey Curse’ which has gained some attention recently after the deaths of David Bowie and Alan Rickman were both within 24 hours of Ramsey’s …
Read More »
SBC News Voice of the Sports Betting Industry