Marketing

Sussex poker player Curtis Lambert has become the first ever winner of a ‘Unibet UK Tour’ event, taking home a £11,000 first prize win at the Rendezvous Casino in Brighton. Held in association with Caesars Entertainment UK, the ‘Unibet UK Tour’ is designed to promote competitive amateur poker with low level buy-in tournaments to be hosted throughout the country. Future …

A team of ambitious fundraisers from the Responsible Gambling Trust have climbed their way to the top of Mount Kilimanjaro.  The trekkers scaled the formidable mountain and 29 of the 30 participants reached the summit on Friday 12 February, raising funds to help minimise gambling-related harm in the UK. Climbers made their ascent to the Uhuru peak of Kilimanjaro which, …

Having this month announced its full UK launch, daily fantasy sports (DFS) operator DraftKings has confirmed the appointment of digital content specialist Ball Street to drive social media engagement with UK sports consumers. Targeting UK football fans Ball Street will produce DraftKings weekly social content through a series of video campaigns fronted by former Premier League footballer Jimmy Bullard. The …

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF. Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season. Valencia CF have no official shirt sponsor for its …

The 2016 IGB Affiliate Awards (Thursday 4 February) saw familiar winners as bet365 and Oddschecker retained top sports betting honours at the ceremony hosted at the Electric Brixton. Led by Head of Performance Marketing James Woods’ bet365 defended its title of ‘Best Sports Betting Affiliate’ for a record third year in a row, beating shortlisted contenders bwin.party, Betfair, Coral, Pinnacle …

UK interactive sports betting operator Win Cash Live has confirmed the appointment of Havas Media subsidiary agency, Arena Media as its new creative and marketing strategy lead. The London based agency are reported to have won a three-way pitch, for the undisclosed seven figure media account. Arena Media will now be tasked with building Win Cash Live’s new brand strategy, …

Stephen Harris, the resident horse racing guru at bettingexpert, has bagged yet another winner after being crowned the Secret Betting Club’s Best Free Tipster. Stephen, an ex-senior racing trader, has proved highly lucrative since joining bettingexpert, the world’s leading provider of betting and gambling tools, in 2011. He has delivered over 5,000 tips with an incredible return on investment. If …

Online gaming operator Betway has agreed a deal to remain as title sponsor of snooker’s UK Championship for an additional two years. Under the agreement, the tournament will continue to be known as the Betway UK Championship for its 2016 and 2017 editions. Betway first took on the role as title sponsor for the tournament at last year’s event, which …

Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …

It has been announced that daily fantasy sports operator DraftKings has bagged itself deals with three Premier League clubs including Liverpool, Arsenal and Watford. DraftKings had been set to launch in the UK in late 2015 but this was delayed until early 2016, with a further detailed announcement expected in the very near future. The company has been fighting legal battles …