Marketing

The Gold Coast Titans have announced a major sponsorship deal with UK-based betting agency, Ladbrokes, in time for the new Australian National Rugby League (NRL) season. The Ladbrokes logo will be in place, on the Titan’s sleeves and lower back, during the 2016 Telstra Premiership, which begins this Sunday against the Newcastle Knights at the Cbus Super Stadium. Ladbrokes entered …

The completed merger of ‘Paddy Power – Betfair’, has seen Paddy Power Chief Marketing Office (CMO) Gav Thompson, step down from his Paddy Power senior management position. ‘Paddy Power – Betfair’ group marketing initiatives are set to be merged and led by Betfair CMO Johnny Devitt, who has previously served as Paddy Power Head of Marketing & Acquisitions (2011-2013). Thompson …

In a conference held yesterday sports betting operator SportPesa was announced as the official shirt sponsor of Kenyan club AFC Leopards in a five year deal.  The ceremony was attended by SportPesa CEO Ronald Karauri, Football Kenya Federation President Nick Mwendwa, Leopards Co-Chairman Dan Mule and a host of former players amongst others including Kenyan footballing legend Joe Kadenge. The Nairobi side …

Louis van Gaal could live to regret calling SunSport Reporter Neil Custis ‘fat man’ come May.  The jibe was dished out following United’s 3-3 draw with Newcastle in mid January. Custis has now issued the Man Utd boss a challenge of pounds vs points. The Sun’s Man Utd Correspondent has vowed to lose 28lb by the end of May, and believes he …

It has been announced that a partnership has been agreed between Sevilla, who currently sit sixth in La Liga,and Titanbet.es. The operator will become the club’s new official betting partner.   This deal between the bookmaker and Sevilla, who narrowly lost to Barcelona at the weekend, is for the remainder of this season, and the entirety of the 2016/17 campaign. The terms of agreement will …

Victoria Pendleton Britain’s most successful female Olympian is on course to complete her one-year ‘Betfair #SwitchingSaddles’ challenge, as she gears up to ride the Cheltenham Festival 2016 Foxhunter Chase on 18 March. This weekend three-time Kirin Olympic cycling gold medallist completed a clear ride on Supreme Danehill, finishing seventh in the Novices Riders’ Race at Horseheath Point-to-Point. Trainer Alan Hill …

888poker has confirmed the appointment of poker personality Kara Scott as its latest brand ambassador. Scott a popular figure within the poker community, has previously worked as an ambassador for PartyPoker, fronting its WSOP tour. Scott has further worked presenting TV poker shows Sky Poker, Eurosport and Game TV. Announcing its new brand ambassador, 888poker stated that Scott was the right …

Kansspelautoriteit (KSA) the Netherlands’ gambling regulator has issued a new industry guidance regarding national advertising and marketing standards. KSA has warned international operators that Dutch media owners will only be allowed promote licensed gambling services to Dutch consumers. The regulator states that its advertising policy will be followed throughout all Dutch Media owner channels (print, digital, TV & radio). Planning …

Dolarbet, a Curacao-based online sportsbook and casino brand focusing on the Latin American and international markets, has launched a new affiliate programme in partnership with Income Access. The affiliate programme has integrated Income Access’ affiliate management software. Launched in 2012 by the operator ArenaLine N.V., Dolarbet is licensed by the Government of Curacao and offers players service in Spanish as …

Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …