Marketing

Leading sports data and insights supplier Sportradar AG has announced that it has formed a strategic partnership with marketing agency WWP Group (Weirather – Wenzel & Partner), which will see it invest in sports marketing agency D/UNIT. Munich based D/UNIT is a specialist communication and marketing agency focusing on driving sports viewer/user engagement through targeted digital campaigns. To date D/UNIT …

The feature race of the Cheltenham Open meeting is to be known as the BetVictor Gold Cup, after the firm took over the sponsorship lost by Paddy Power due to the authorised betting partner row. The race has been sponsored by Paddy Power since 2003, but the bookmaker has not signed up for ABP status and is therefore unable to …

A pensioner stands to win more than £60,000 from spread bets placed on Leicester City at the start of the season, should the Foxes finish top come May. The retired man, who lives in Yorkshire, backed Claudio Ranieri’s side on spread betting company Spreadex’s Premier League Index. The Index pays out on the top five placed clubs at the end …

La Liga club Valencia CF has agreed a deal with Codere Apuestas ahead of the Europa League clash with Athletic Bilbao tonight. The last 16 fixture will see Valencia wear kits with the Codere logo on the front. A statement on the site read: “This commitment is proof of the confidence in our team as they play in one of …

Australian social focused bookmaker Favourit has announced that it will re-launch its affiliate/partnership programme with Income Access. The re-launch of its partnership programme follows the revamp of its product inventory which has seen Favourit add a new online casino with Microgaming and NetEnt content. The affiliate partnership will see Favourit integrate Income Access’ industry specific ad-serving system to optimise targeted …

Betway has announced the English Federation of Disability Sport (EFDS) as its official charity of the year. The partnership will kick off this weekend, when employees line up for the Silverstone Half Marathon with a fundraising goal of £25,000 for the year. The funds raised from the half marathon will provide vital support to EFDS’s Inclusive Fitness Initiative, which helps …

Racing Post’s charity campaign was launched on Friday afternoon with the unveiling of a giant saddle cloth at Cheltenham racecourse.   The campaign titled #SupportOurJockeys is promoting the causes of the Injured Jockeys Fund (IJF) and Irish Injured Jockeys (IIJ). Ruby Walsh, Chairman of the Irish Injured Jockeys Fund Ltd and winner of last year’s Racing Post Arkle on Un De …

Long-serving Unibet Chief Marketing Officer (CMO) Nils Anden, has confirmed his official departure from the Stockholm-listed European sports betting operator. Anden, who had served Unibet for more than ten years in numerous marketing and commercial senior management roles, has joined FinTech currency trading platform CurrencyFair.com as CMO. Leading international marketing initiatives and performance since 2012 as CMO, Anden had been …

A Leicester City fan has collected a cool £72k from Ladbrokes on his team winning the Premier League. The male customer in his mid-thirties, who wishes to remain anonymous, placed a £50 bet at the start of the season on Leicester City lifting the trophy at 5000/1. After reading Saturday’s newspapers about John Pryke cashing out for £29,000, he decided …

Kayvan Novak, the star of Fonejacker and Facejacker, has teamed up with Paddy Power to feature in a new series of adverts for the bookmaker. Novak plays the role of head of complaints for the betting operator which has a reputation for touting controversy and has received extensive complaints in the past. Thanks to its Oscar Pistorius ‘It’s Oscar Time’ advert, …