Marketing

Matchbook has partnered with the charity Raising for Effective Giving (REG) and as a part of the new partnership a market has been opened on the Dan Bilzerian cycling challenge. The question is will the poker professional be able to cycle from LA to Las Vegas (around 278 miles) in under 48 hours? Whether he does or doesn’t Matchbook will donate …

It has been announced that Intralot Group and Trilantic Capital Partners Europe, the controlling shareholder of Gamenet, have signed a deal which will see the group’s Italian activities merge with Gamenet. Intralot will reportedly control 20% of the combined operations which will see the group become one of the largest operators in the Italian gaming market once the deal is completed. This …

Ladbrokes has unveiled legendary champion jockey and TV personality Frankie Dettori as its new brand ambassador. Popular sporting figure Dettori will become the face of Ladbrokes new marketing and brand initiatives. Ladbrokes marketing stated that it wanted to fully integrate Dettori’s unique character and personality within its brand. The operator is aiming to create a distinct ambassador partnership with higher …

UK marketing news source Campaign Live (Campaignlive.co.uk) has reported that FTSE listed bookmaker William Hill is seeking a new creative agency ahead of a planned major UK advertising and promotional drive. The bookmaker will retain the services of Leeds and Manchester based agency Bark & Bite. However Campaign Live reports that William Hill marketing are seeking ‘extra fire power’ for …

England T20 World Cup winner Graeme Swann has delivered a surprise tip as the T20 World Cup gets underway – he’s tipping Australia. Despite never having won the T20 World Cup Swann, reluctantly believes Australia can finally go all the way. Speaking exclusively as online bookmaker Unibet’s cricket ambassador, Swann explains: “I’m sorry but I’m going for Australia. No one …

James Burnett Ladbrokes Australia’s inaugural Chief Marketing Officer (CMO) has confirmed that he has departed the company following three years’ service. Ladbrokes Australia has appointed media/advertising executive Simon Jarvis to replace Burnett, who told Australian marketing news sources that he would take a ‘short break’ from work. Burnett an Australian gambling veteran, who had worked in numerous marketing senior management …

There is speculation that Fruity King, a mobile gaming casino firm, are in contention to replace Magners as the shirt sponsors of Celtic FC. It was believed that the club’s international betting partner Dafabet was poised to extend its partnership with the Hoops. On Saturday The Drum reported that Fruity King had reportedly been in touch with the Glasgow club to agree what would be …

William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …

Leading sports data and insights supplier Sportradar AG has announced that it has formed a strategic partnership with marketing agency WWP Group (Weirather – Wenzel & Partner), which will see it invest in sports marketing agency D/UNIT. Munich based D/UNIT is a specialist communication and marketing agency focusing on driving sports viewer/user engagement through targeted digital campaigns. To date D/UNIT …

The feature race of the Cheltenham Open meeting is to be known as the BetVictor Gold Cup, after the firm took over the sponsorship lost by Paddy Power due to the authorised betting partner row. The race has been sponsored by Paddy Power since 2003, but the bookmaker has not signed up for ABP status and is therefore unable to …