Marketing

Huddersfield’s new Paddy Power kit causes Twitter stir

After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world.  Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter.  The …

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Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …

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FRESH8 to elevate bwin’s German advertising channels

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

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Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

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‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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1xBet teams up with Champions League holders Liverpool FC

Liverpool

International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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ASA overturns Sky Bet ‘request a bet’ ad ruling

The Advertising Standards Agency (ASA) has decided to reverse its ruling against a TV advertisement for online operator Sky Bet, meaning that ruling is now ‘not upheld’.  The advert in question was originally broadcast to viewers on 30 August 2018. Following two complaints, the ASA had originally ruled that the advert was ‘socially irresponsible’ and supposedly in contravention to BCAP …

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Betano ups Portuguese profile with SC Braga shirt sponsorship

Betano, the pan-European online sportsbook brand of Stoiximan Group has announced its first Portuguese football sponsorship, becoming principal shirt sponsor of Primeira Liga football club Sporting Clube de Braga (SC Braga). Stoiximan Group officially launched Betano’s Portuguese brand last May, becoming the online sportsbook’s fourth active territory following Germany, Austria and Romania. Presenting its new shirt sponsor to Portuguese media, …

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Parimatch pens deal with boxing legend Tyson

Online sports betting operator Parimatch has strengthened its portfolio of ambassadors by announcing a new partnership with heavyweight boxing icon, Iron Mike Tyson. Tyson, who currently holds the record for being the youngest world heavyweight champion at the age of 20 years, 4 months and 22 days, joins the likes of UFC icon Conor McGregor, Alexey Oleynik, Petr Yan and the Shevchenko sisters as representatives of …

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