Marketing

PokerStars will continue to promote its global brand via Formula One, having agreed to extend its sponsorship of the Oracle Red Bull Racing team for the 2023 F1 season.  The sponsorship extension was secured ahead of the start of a new F1 season which began this weekend at the Bahrain Grand Prix won by Oracle Red Bull Racing’s Max Verstappen. …

The expiry date for the voluntary advertising code observed by Dutch betting firms has been extended from 1 March 2023 to 1 June 2023, in lieu of potential legislative changes. Dutch licence holders first adopted the Advertising Code for Online Games of Chance on 15 December, two months after the KOA Act re-regulated the online gambling space, and sits on …

A parliamentary move to significantly clamp down on betting and gaming advertising in Romania has been heavily amended, according to local media. Adrian Cozma, a legislator from the National Liberal Party (PLN), introduced the legislation to the Romanian Parliament that would ban all forms of advertising for betting and ‘games of chance’, i.e. casino and igaming products. However, G4Media.ro has …

Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play …

Agali Clavie, President of the Belgium Gambling Commission (BGC), has made comments critical of political attempts to curb gambling marketing in the country.  Appearing on the Bel RTL morning programme, Clavie outlined her worry – one shared with some stakeholders in Britain ahead of its own regulatory changes – that an advertising clampdown could benefit black market firms. Expressing a …

DAZN has announced the appointment of Marc Watson as the group’s new Chief Commercial Officer. The hiring follows the sports media company’s completion of the acquisition of ELEVEN Group businesses and social media creative agency Team Whistle last week, as it seeked to enhance its European football portfolio and in turn broaden its footprint in sports broadcasting.  Watson is set …

Raketech has put faith in its strategic objectives, updating its 2023 guidance figures to project revenue of between €60-65m and asserting that it will remain active in M&A. The Nasdaq First North aming marketing technology group revealed this morning that revenue for the full year rose by 36.7% to €52.6 (2021: €38.5m), alongside an increase in reported EBITDA by 23.9% …

Premier League club bosses are likely to settle on betting sponsorships no longer appearing on the front of team shirts. The decision was reported yesterday evening by BBC News as pressure mounts on the Premier League to end its relationship with betting and gambling.   The government had previously granted Premier League clubs the right to settle its sponsorship terms with …

Paddy Power’s new advert on Youtube for Tottenham Hotspur has been slammed after two UK charities claimed it is making a joke of the autistic community. The campaign aimed to mock what it’s like being a fan of the club through the use of what seems to be a ‘Spurs Sensory Room’, with photographs displaying Spur’s ‘lack of achievements’, a …

The Tribunal for Spain’s Supreme Court has ruled that the Royal Decree on Advertising cannot be suspended, despite ongoing questions related to its enforcement breaching Spain’s constitutional laws. The ruling responded to an appeal made by Spanish online gambling trade association Jdigital, which argued that the Royal Decree be suspended as it had not received a ‘constitutional review’ to be …