Marketing

Unibet have announced that they will be the title sponsors of September’s inaugural PDC Champions League Darts event, live on the BBC from Cardiff. The eight-player tournament will see the PDC make history with its first tournament broadcast live by BBC Sport, following a new deal which was announced in February 2016. The Unibet Champions League will take place on September …

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

Ladbrokes have launched a new website feature, Best Odds Guaranteed PLUS, for all UK and Irish horse racing meetings. With Best Odds Guaranteed PLUS, if you take a price and the SP is bigger, Ladbrokes will boost your price beyond the SP. For instance, if you take a bet at 7/2, but the SP returns 4/1, you’ll get paid at 9/2. This …

Stoke City have announced that the Britannia Stadium will be renamed ‘The bet365 stadium’ after agreeing a naming rights deal ahead of the 2015/16 season. As reported in the Telegraph, the deal with bet365 is for six years and also sees them extend their shirt sponsorship for a further three. It has also been announced that the club will fill the gap …

Sky Betting & Gaming have launched the London Marathon #RequestATime feature, which enables the public to back themselves for charity. For the first time ever, club and fun runners in the London Marathon this Sunday can place a bet on themselves to beat a time. If they don’t manage it, their stake will go straight to charity. The first 1000 …

Betfair has relaunched its successful ‘Back Yourself’ campaign to mark the 2016 London Marathon.  As such anybody taking part should visit the site as it offers runners the chance to win money for their charity by betting on themselves to hit their target time. The site will be open to all participants from Wednesday 20th April until Saturday 25th April. There’s …

Brazilian football legend and former Real Madrid superstar Roberto Carlos has signed a three-year agreement to become brand ambassador for the European gaming brand planetwin365 in Spain. After recently launching online operations in the Spanish market, the Austrian-Maltese bookmaker is joining forces with the 42-year-old, considered one of the best left backs in football history. Apart from advertising rights for …

Ladbrokes have unveiled a series of new commercials to mark the climax of the football season and UEFA Euro 2016. The campaign, which breaks this weekend (16th April), features Ladbrokes ambassador Chris Kamara alongside Scottish football legend Ally McCoist in a parody of the world of football punditry. Scripted by comedy writing duo Ivor Baddiel and Phil Kerr, the commercial …

The operator behind SBOBET, Celton Manx, has signed an agreement to become the official betting partner of League of Ireland Premier Division side St Patrick’s Athletic Football Club. The terms of the deal will see the SBOBET betting brand promoted via the club site and at matches at Richmond Park, the home of St.Pats. St Patrick’s Commercial Manager Frank Kinsella said of …

Newly merged Paddy Power Betfair (PPB), continues its senior management restructure with the appointment of Ken Robertson to the new role of Advertising Director. Robertson a sixteen-year Paddy Power veteran, who has worked in numerous marketing and brand roles for the betting operator and its Australian subsidiary Sportsbet.com.au, has been promoted to the new role for the merged business. Robertson …