Marketing

The latest marketing news for the gambling industry

NRL secures Australia’s most lucrative sponsorship ever with Sportsbet

SBC News NRL secures Australia's most lucrative sponsorship ever with Sportsbet

Paddy Power Betfair Australian online betting subsidiary Sportsbet (Sportsbet.com.au) has confirmed that it has renewed its biggest sponsorship partnership with the National Rugby League (NRL). Confirming the renewal, Sportsbet declared that it had extended its sponsorship until 2020 at a value of more than AUS $60 million (£30 million). Australian marketing news sources revealed that the operator had beaten an …

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Unibet appoints Karmarama as European creative lead

SBC News Unibet appoints Karmarama as European creative lead

Stockholm-listed European sports betting operator Unibet, has ended its six-month search for a new European creative lead, announcing London agency Karmarama as winners of its account. In December 2015, Unibet marketing had called for a creative pitch asking agencies to handle the brief for its new European-wide advertising campaign. At the time Unibet’s agency Albion had chosen not to re-pitch …

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BetVictor launches ‘Million Pound Goal’ campaign for Euro 2016

SBC News BetVictor launches ‘Million Pound Goal' campaign for Euro 2016

In the build up to this summer’s UEFA EURO 2016 championships, BetVictor has announced the launch of its multi-content UK campaign promoting its ‘Million Pound Goal’ competition. The operator has guaranteed it will give away a total of £1,000,000 to the customer who correctly predicts, or is closest to correctly predicting, the minute and scorer of the opening goal in the …

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Sponsorship specialist 32Red joins forces with Leeds United

SBC News Sponsorship specialist 32Red joins forces with Leeds United

Online casino operator 32Red has secured a shirt sponsorship deal with Leeds United Football Club for the next three seasons. The agreement provides 32Red with shirt sponsorship, access to Leeds United’s global fan base and extensive brand visibility throughout the club’s iconic Elland Road stadium as well as across its digital and media platforms. 32Red will be the second gambling …

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Betfred signs title sponsorship deal for Scottish League Cup

SBC News Betfred signs title sponsorship deal for Scottish League Cup

The SPFL have confirmed that Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup, which will become known as The Betfred Cup. The agreement represents another significant investment into Scottish football. Betfred will assume its rights ahead of the start of the 2016/17 competition, which starts in July with an exciting new …

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bettingexpert reveals that Chris Smalling is the ultimate England Player

SBC News bettingexpert reveals that Chris Smalling is the ultimate England Player

With the announcement of England’s Euro 2016 squad due later this week, bettingexpert.com has made the bold assessment that United defender Chris Smalling is the ultimate England player. Bettingexpert utilised data which compared every England international from the past decade, and has found that the ‘ultimate footballer’ is around 24 years old, born in the south of England, played his first international at …

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Betfred extends its title sponsorship deal with World Snooker

SBC News Betfred extends its title sponsorship deal with World Snooker

World Snooker have announced that Betfred has extended its title sponsorship of the World Championship for an extra two years. Snooker’s biggest tournament will continue to be called the Betfred World Championship until at least 2019. This year’s event finished on Monday with Mark Selby beating Ding Junhui 18-14 in the final at the Crucible Theatre in Sheffield. A global audience of …

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